Inside the MLS’s strategy to become the ‘sport of the new North America’ | The Drum

The Drum finds out how America’s premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans.
— Read on www.thedrum.com/news/2018/09/05/inside-the-mlss-strategy-become-the-sport-the-new-north-america

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Ken Russo

A business and real estate transaction lawyer by background possessing a strong foundation in communications, my focus is on the business and communications and team operations side of the world’s sport, soccer. | Abogado experimentado en la ley de negocios y bienes-raíces, con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones.

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