Inside the MLS’s strategy to become the ‘sport of the new North America’ | The Drum

The Drum finds out how America’s premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans.
— Read on www.thedrum.com/news/2018/09/05/inside-the-mlss-strategy-become-the-sport-the-new-north-america

Published by

Ken Russo

My work combines skills acquired through years of law practice with the business, communications and team operations side of the soccer. I am a graduate of McGill University in Montreal, the University of Miami School of Law and the holder of a certificate in sports business from Columbia University. Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les communications et les affaires du sector de football.

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