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commercial soccer

Inside the MLS’s strategy to become the ‘sport of the new North America’ | The Drum

The Drum finds out how America’s premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans.
— Read on www.thedrum.com/news/2018/09/05/inside-the-mlss-strategy-become-the-sport-the-new-north-america

By Ken Russo

My work in the business of soccer applies skills acquired in law practice with the commercial, communications and team operations side of the sport. Russo Soccer aims to inform, educate and engage in dialogue on the business and sporting side of the world's game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

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