David Beckham follows ex-Manchester United teammates with 10% ownership in Salford City

Beckham joins his former teammates Ryan Giggs, Paul Scholes, The Neville brothers, Gary and Phil, and Nicky Butt in taking part-ownership of the club.

Miami, FL (Monday, January 29, 2019) – by Kenneth Russo –

https://salfordcityfc.co.uk

Not many outside of the United Kingdom have likely heard of Salford City Football Club. But when a former world football icon decides to invest in your club, things change, and quickly. Such was the case last week when David Beckham purchased a ten percent ownership interest in Salford City FC. With this purchase, the star matches his ten percent ownership stake in Club Internacional de Fútbol Miami, which is celebrating its one-year birthday today.

“It’s a proud moment for me to join Peter Lim and the Class of ’92 lads as an owner of Salford City FC,” Beckham said. “It’s a really special club and a special group of people. My early years in Manchester were all spent in Salford. I grew up there in many ways so to be able to finally join the lads and the club today is a great feeling.”

“We all have ambitions and we all have goals, and you have to have big ones and reach for the sky.” – David Beckham

Beckham, 43, is the final member of the famed “Class of ’92” to take a stake in the club as the group of former Manchester United players, Nicholas Butt, Ryan Giggs, Gary Neville, Philip Neville & Paul Scholes, becomes the majority shareholders with 60% combined, while Peter Lim remains the single largest shareholder with 40%. The ownership entity in which the club is wholly-owned is known as Project 92 Limited. The transaction is subject to FA approval and regulations, and the club expects a further announcement to follow.

Lim will continue to offer financial stability to the club and is an essential figure in moving the club forward, while Beckham’s arrival strengthens the ownership profile.

Never a person with small ambitions, Beckham offered this: “We all have ambitions and we all have goals, and you have to have big ones and reach for the sky.”

Beckham’s investment comes nearly five years after his ex-teammates made their investment into the club. That influx of talent has been obvious.
Since 2014, Salford City has won three promotions in four seasons, Moor Lane has been redeveloped into the 5,000-plus capacity Peninsula Stadium, and the club is playing at the highest level in its history. Away from the first team, other areas of football operations have been developed, including Academy 92, Salford City Lionesses and independent charity Foundation 92 all established since 2017.

At the time that the Class of 92 bought the club in 2014, Salford City FC was playing in the Northern Premier League, Division One North. It became full-time in 2017 and currently plays in the National League following the string of promotions. As of January 23, 2019, they sits three point off top spot, with the division’s winners earning automatic promotion to League Two, the fourth division of English Football.

https://salfordcityfc.co.uk/league-table/

For their part, the former United stars say they were pleased David Beckham was joining them: “From the very beginning we wanted David to be involved and be with us on this incredible journey, however circumstances and commitments didn’t allow that. Now the time is right and is another exciting time in Salford City’s history.”

“It is important to emphasise that nothing will change in the day to day operations of the club but to have us all together was always the vision. We grew up in Salford, carved our careers here and that’s why we are doing what we are doing at Salford City.”

“We have grown to love this club and the fans and we would like to welcome David to the club and to becoming part of the Salford City family.”

Club officials were equally excited. “It’s really exciting I feel like it’s a new era for the club. I think the interest that we had at the beginning when the Class of 92 first came in will reinvigorate,” said Chairman Karen Baird. “I expect we’ll see more people come through the gates to see if they can see David Beckham, and going forward it will help raise the profile of the club around the world.”

Salford City FC Press Conference on January 23, 2019

Links to The Guardian, Sky News, and Salford City FC appear below.

https://www.theguardian.com/football/2019/jan/23/david-beckham-salford-city-stake-class-of-92-neville-giggs-butt-scholes

news.sky.com/story/david-beckham-follows-ex-manchester-united-teammates-with-10-salford-city-stake-11615261

https://salfordcityfc.co.uk/david-beckham-salford-exciting-times/

© 2019 Russo Law & Soccer

Major League Soccer Libera a Patrocínio De Manga Para A Temporada 2020

Miami, FL (4a feira, 23 do janeiro 2019) – Kenneth Russo –

Seguindo o modelo adotado do Premier League, a Major League Soccer anunciou em 23 de outubro de 2018 que irá liberar os times para fecharem patrocínios de manga para a temporada 2020. Essa medida visa incrementar as receitas das equipes que disputam a liga.

Os potenciais novos acordos deverão variar entre  US$ 500 mil e US$ 1 milhão por temporada. Para efeito comparativo, os gigantes da elite inglesa possuem acordos que variam de US$ 13 milhões e US$ 26 milhões (£ 10 milhões a £ 15 milhões).

“O patch de manga é uma excelente oportunidade para as marcas se conectarem à nossa Liga e aos clubes de formas mutuamente benéficas”, disse Gary Stevenson, Presidente e Diretor Administrativo da MLS Business Ventures. “À medida que a nossa Liga continua a se expandir e com mais fãs nos EUA e no Canadá assistindo a nossos jogos, participando de nossos jogos e interagindo com mídias sociais, a visibilidade os patrocinadores de mangas será substancial.”

Para mas detalhes (em inglês), clique o link:

Sleeve Sponsorships

New Source of Revenue Coming to MLS in 2020

MLS mirroring the trend in other leagues around the world.


Miami, FL (Wednesday, January 23, 2019) by Kenneth Russo –

Major European leagues have it. The trend has been adopted in North America by the NBA. And now, your local Major League Soccer club will have a new look with the 2020 season.

In an announcement last October 23, 2018, the league approved clubs to add a sponsored sleeve patch on team uniforms. In addition to the sponsor on the front of a kit (jersey), clubs will be able to place a second sponsor on the right sleeve of the game shirt. The league’s badge will remain on the left sleeve, tailored to match the club colours.

The size of the sponsored sleeve patch will replace and be roughly the same size as the existing MLS logo on the right jersey sleeve, which is roughly 2.5 by 2.5 inches (6.35 x 6.35 cm).

The league badge will remain on the left side.

The league will allow clubs to create their own sales strategies. Clubs can also decide whether the sleeve sponsor patch will be sold on shirts sold at retail. There are currently restrictions on some categories, such as alcohol and gambling, but those are under review by the league. There are also restrictions aimed at providing protection for some current league partners. For example, Nike cannot negotiate a sleeve sponsor deal, as the league has an apparel supplier contract with Adidas to supply all uniforms. (see Official Apparel Supplier) Securing a sleeve sponsor is also only available to those clubs that have already secured a primary kit sponsor.

The sleeve sponsor initiative will be for a four-year term to begin with, though given the additional revenue it will generate (Sleeve Sponsorships), I foresee the program being extended.

“The sleeve patch is a premium opportunity for brands to be connected with our League and clubs in mutually beneficial ways,” said Gary Stevenson, president and managing director, MLS Business Ventures. “As our League continues to expand, and with more fans in the U.S. and Canada viewing our matches, attending our games, and engaging on social media, the visibility of the sleeve patches will be substantial.”

Creating space for additional corporate sponsors is a growing trend that has only recently been embraced by some North American sports leagues.

Last season (2017-18), the NBA allowed jersey ads for the first time, and now all but three of the league’s 30 teams have sold the space, driving a wide range of revenue. The defending champion Golden State Warriors have a three-year, $60 million USD deal with Japanese e-commerce giant Rakuten, Inc., also the kit sponsors of FC Barcelona, while the Utah Jazz have a deal with Qualtrics LLC’s cancer charity for $4 million USD per year. The Miami Heat have a sponsor patch deal with Weston, FL based Ultimate Software. Heat partner with Ultimate Software

The basketball league’s 21 patch deals in place last season generated $493 million worth of media awareness, according to valuation firm GumGum Sports. According to Forbes and GumGum Sports, the 2.5 by 2.5-inch patches are generating over $350 million worth of value just through exposure on social media (75 percent of the value), with 25 percent of value coming from TV broadcasts.. The only other signage in the NBA that generates that much revenue is the Nike logo stitched on NBA jerseys.

Many sponsorship deals for the NBA patches started as low as $5 million over three years, yielding a return on investment of 70 percent for the sponsors. Others have paid between $20–60 million for these sponsorship spaces and still see an ROI of over 5 percent. In contrast, the NFL, NHL, and MLB have all resisted the trend, thus far.


Related:

Bloomberg article – 2018-10-24/major-league-soccer-lets-teams-sell-more-ad-space-on-jerseys