Real Mallorca’s ‘courtside’ seats bring a touch of the NBA to Spanish football

The club’s VIP Corner puts spectators right next to the action in a manner more commonly seen in the US basketball league.

Ideal for sponsors, partners and fans alike, this unique initiative delivers premium services and catering, conference opportunities.

Miami, Fla. (May 31, 2019)

The sight of VIP guests sitting courtside in the NBA is a familiar one, but it is far less common in the world of football. However Spanish football side Real Club Deportivo Mallorca is changing that with its own uniquely crafted VIP offering that puts spectators as close as possible to the pitch of its Estadi de Son Moix stadium.

“The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,”

Maheta Molango, CEO

The Balearic Islands team thought of the concept after visiting the United Ststes and taking in an NBA game at the home of the Phoenix Suns. Mallorca officials remarked about the fact that VIPs at games of US sports leagues are brought closer to the action, instead of being only offered a luxury box high up in the stands. “The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,” Maheta Molango, RCD Mallorca’s CEO, remarked. This transforms the match day experience for those in this section.

The VIP Corner at Real Mallorca has room for about 20 people placed in a luxury area on the running track that surrounds the pitch, where they are offered catering, such as freshly made pizzas, and even beverage service during the match. “We wanted to turn our athletics track into an opportunity” explained Molango. “It has had a great reception from our fans.”

The goal of the VIP Corner is to offer a sense of exclusivity and a unique experience. A ticket in the VIO Corner also provides extra value. At the end of the game, the VIPs are treated to priority entry to what the club calls “the third half.” This is a meet and greet event where they can chat with the players and coaching staff and complete their memorable day with autographs or photos.

The results over the two years since its inception have been very positive. “We first implemented this initiative two years ago, testing it in the Second Division B and the numbers were very good,” Molango noted.

The club offers the VIP Corner to its corporate sponsors. “We have two types of clients, those that buy seats individually and companies that use VIP Corner as an opportunity to do business and to entertain customers and employees. Some companies buy the whole VIP Corner for exclusive use during a match. The feedback has been very positive here. People appreciate the creativity and originality that they have not seen in other football stadiums.”

Added Value To Partners

One of the positive attributes of having a stadium element like the VIP Corner is that is can be used even when there is not a football match taking place.

“It is also used for corporate events during other days,” revealed Molango. “It’s a perfect place to hold corporate events, from networking to business conferences, training courses, colloquiums and end-of-the-year events, among others.” Adjacent to the VIP Corner is a large indoor room which is attached to the club’s press room. This can also be used to ensure the club is maximizing revenue potential at the stadium throughout the year.

Mallorca receives millions of vacationers annually and the opportunities this initiative presents makes perfect sense in the eyes of Molango and create clear opportunities for the club’s partners. “We aim to take advantage of the 15 million tourists who come to Mallorca every year,” he said. “One package that we offer allows the VIP fans to be collected at their hotel by a driver, they see the game in the VIP Corner, they take part in “the third half” and then they have the option to choose one of our partner restaurants and be transported there by our driver. With this experience, the visitor can a plan for the whole day. We’re also helping sponsors to show off their product, which is something they value a lot.”

As if this writing, Mallorca sit 5th in the table in the Spanish second division, La Liga 123, and are in position for the promotion playoffs for a spot in La Liga. Promotion would only increase the value of the VIP Corner.

Football fans and visiting businesses alike now have another reason to visit the Islas Baleares. Initiatives such as these demonstrate how ideas from different sports and even different countries can lead to innovations that present a fresh take on the match day experience.


L’Estadi de Son Moix

Informació en Catalá:

L’Estadi de Son Moix és un recinte esportiu situat a la ciutat de Palma construït amb motiu de la celebració de la Universiada 1999 a Palma. És l’estadi és on disputa els partits el RCD Mallorca des de l’any 1999, ja que el club té un acord amb l’ajuntament de la ciutat per a la seva explotació amb finalitats esportives per un període de 50 anys. L’estadi està situat en el Camí dels reis s/n

Té capacitat per 23.142 espectadors i té unes dimensions de 105 x 68 metres. L’estadi disposa de 2000 focus de llums, zona de premsa de 150 metres quadrats i capacitat per albergar uns 300 periodistes. La zona d’aparcaments disposa d’1.500 m² per a unitats mòbils de televisió, 40 places per a premsa i 2700 per a públic en general.

The Son Moix Stadium is a sports center located in the city of La Palma built to celebrate the Universiada 1999. It is the home stadium of RCD Mallorca since 1999. The club has an agreement with the city council for use for a period of 50 years.

As seen in La Liga Newsletter, April 23, 2019

Real Betis goleó al DC United en partido amitoso al Audi Field.

Washington, D.C. – Thursday, May 23, 2019

No puede decir mucho sobre un partido amitoso, pero este partido fue interesante al menos. El Real Betis disputaba miércoles 22 de mayo ante el DC United, el primero de los dos encuentros amistosos programados en su gira por los Estados Unidos. Tras concluir el pasado fin de semana la competición liguera, los verdiblancos visitaban hoy miércoles el Audi Field para medirse al segundo clasificado de la Conferencia Este del campeonato norteamericano. Fue un partido entretenido y vistoso en el que el los verdiblancos demostraron su superioridad.

Loren adelantó a los verdiblancos cuando se cumplía el primer cuarto de hora y en el minuto 36 apareció Sergio León para hacer el segundo, llegándose al descanso con clara ventaja para el Betis.

En el inicio de la segunda parte, el D.C. United acortó distancias en el marcador con el tanto de Yow, pero el equipo de Heliópolis siguió mostrando su superioridad y Joaquín, en el minuto 63, logró el 1-3.

Poco después, replicó el equipo de Washington con el tanto de Amarikwa, pero Bartra, de penalti, y Robert, éste con una vistosa jugada, se encargaron de finiquitar el encuentro.

Tras este partido en Washington D.C., los verdiblancos viajarán el sábado al estado de Tennessee para enfrentarse al Chattanooga FC y cerrar la aventura en Estados Unidos para posteriormente iniciar las vacaciones.

Lineups:

DC United: Seitz; Ward, Verfurth, Robinson (Presley, m. 52), Odoi Atsem (Saravia, m. 65); Stieber (Kadono, m. 52), Moreno, McCann, Segura (Yow, m. 32), Arriola (Omar Campos, m. 91), Amarikwa.

Real Betis: Pau López (Joel Robles, m. 46); Emerson (Francis, m. 65), Bartra, Feddal, Sidnei (Calderón, m. 65), Tello (Abreu, m. 79); Javi García (Rodri, m. 79), Guardado (Kaptoum, m. 59), Joaquín (Roberto, m. 65); Loren (Jesé, m. 46) y Sergio León (Raúl, m. 46).

Goles: 0-1 (15′) Loren. 0-2 (36′) Sergio León. 1-2 (46′) Yow. 1-3 (63′) Joaquín. 2-3 (68′) Amarikwa. 2-4 (71′) Bartra, de penalti. 2-5 (75′) Robert.

Árbitro: Guido González Jr. Amonestó a Joel Robles por parte del Real Betis y a Orlando Sinclair en el DC United


For DC United, their starting lineup looked very different than it usually does, with many young players earning some of their first minutes for the side. While it was a 5-2 defeat for the Black-and-Red, they created some impressive chances and two players earned their first goals for D.C. United.

Griffin Yow, a 16-year old striker, making only his second appearance for DC, came in as a substitute for Ulises Segura in the 31st minute. He scored D.C. United’s first goal of the match at the start of the second half. Yow intercepted the ball off a goalkeeper throw and set up his shot just outside the 18-yard box. The ball took a favourable deflection off a Real Betis defender and soared past the goalkeeper into the far corner of the net. Quincy Amarikwa, who has been a frequent substitute for D.C. United in MLS matches, scored DC’s second goal in the 59th. Orlando Sinclair’s shot deflected off the goalkeeper, off the crossbar, and then found the head of Amarikwa, who put it into the back of the net.

Head Coach Ben Olsen spoke highly of Yow’s performance:

“I thought he was great tonight,” Olsen said after the match. He added:

“That’s why we were keen on signing him and we’re excited to continue working with him to get him to where he needs to be… which is getting real minutes with the first team. He looked comfortable in his own skin out there. He’s clever, technically gifted and has a good feel for the game. We have to work on his physicality and he has some lessons to learn defensively… but he’s going to be fun to work with.”

Ben Olsen, Head Coach, DC United.

Inter Miami CF partner with Elevate Sports Ventures To Lead Premium Ticket Sales, Servicing and Strategy.

“The Inter Miami CF brand is poised to become a powerhouse on the world stage and a dominant team in the South Florida market.

Al Guido, Chief Executive Officer of Elevate Sports Ventures

Miami, Fla., May 23, 2019 — Kenneth Russo

In a joint press release Thursday, Club Internacional de Fútbol Miami and Elevate Sports Ventures (“Elevate”) have announced an agreement whereby Elevate will serve as the Major League Soccer (MLS) expansion team’s premium sales agency. With an emphasis on premium, season and individual ticket sales strategy, servicing and hospitality, Elevate will support Inter Miami’s inaugural home season schedule.

“We are thrilled to partner with Elevate as we launch our inaugural MLS campaign in 2020.”

Jurgen Mainka, Chief Business Officer, Inter Miami CF

Al Guido, Chief Executive Officer of Elevate Sports Ventures, described Inter Miami as one of the most dynamic ownership groups, innovative management teams and promising soccer clubs in the world today. He added: “The Inter Miami CF brand is poised to become a powerhouse on the world stage and a dominant team in the South Florida market. We are confident that South Florida’s communities, fans and businesses will rally around this exciting new franchise, mirroring captivation around the globe. We are thrilled to add Inter Miami CF to Elevate’s growing roster of diverse, global clients, brands and teams.”

“We are thrilled to partner with Elevate as we launch our inaugural MLS campaign in 2020,” said Jurgen Mainka, Chief Business Officer of Inter Miami CF. “The market knowledge, resources and innovative processes they bring to the table will help us engage and connect with the dynamically diverse communities we proudly represent in South Florida and around the world.”

Today’s news comes as Inter Miami began accepting season ticket deposits earlier this month for priority access to season tickets for its inaugural season in March 2020. (Deposits are still being taken at intermiamicf.com.)

Elevate will leverage the best-in-class expertise and resources from its dynamic roster of founding partners to support the sales and marketing efforts for Inter Miami CF.  Fueled by unparalleled understanding of CRM and database management, analytics and data-driven fan insights and award-winning ticket sales techniques, Elevate will implement a market and team-specific strategy for the new, highly anticipated MLS franchise.

Inter Miami CF is the 25th club in Major League Soccer. The club aims to leverage Miami’s international population:

“Inter Miami CF will celebrate all that makes Miami extraordinary. We will be multilingual and omnicultural. We will harness the city’s great history and unmatched culture to create new traditions, rituals, and symbols that are admired around the world. We will bring world class fútbol to this world class city, once and for all. Fútbol that is as creative, exciting, unique, and multicultural as we are. Fútbol that makes people everywhere wish they could be here.”

For more information, visit www.intermiamicf.com or follow the Club on TwitterInstagram and Facebook.  ­­­­

Who Is Elevate Sports Ventures?

Elevate Sports Ventures has a stated goal of “taking entertainment to new heights.” They are a sports and entertainment consulting firm that offers proven, innovative solutions to organisations across the global sports and entertainment landscape. Elevate has extensive resources, relationships, and calls on the expertise of its partners to innovate and execute comprehensive strategies and solutions in the following areas: venue renovations, sales and marketing, stadium licenses, premium ticketing, corporate hospitality, customer research, strategy and analytics, sales training, and more.

New Company Formed in 2018

Elevate was founded in 2018, as a partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE). Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018.  The new company distinguishes itseld as a “world-class premium services company” focused on project transformation, execution, and sales and marketing dynamics for teams, venues and leagues. They can deliver an array of services including market research, corporate hospitality and CRM optimisation.

Their executive team is steeped in industry experience, with partners that include Al Guido (President of the San Francisco 49ers), Scott O’Neil (CEO of Harris Blitzer Sports & Entertainment), Tim Leiweke (CEO of Oak View Group) and Jared Smith (Executive Vice President of Live Nation and President of Ticketmaster). In September 2018, Elevate launched Elevate On Campus, with the goal of supporting ticket sales, strategy and service in intercollegiate athletics and university venues. Their university clients include the University of Kentucky.

O’Neil, the Co-Managing Partner of Elevate Sports Ventures, in an interview in 2018, stressed the experience and talents that the company possesses.

“We understand the importance and diligence it takes to manage big brands, because we manage some of the biggest sports and entertainment brands in the world,” O’Neil said. “For sports properties, venues and teams seeking a true partner, who understands the needs and challenges of an operator and has a proven record of maximising monetization, Elevate Sports Ventures offers innovative and individualised solutions. The size and scope of the deals that this group of executives has generated and projects they’ve undertaken is unmatched by any one organisation in the space today.”

Photo Credit: Elevate Sports Ventures.
To Learn More, Visit Elevate at http://www.ElevateSportsVentures.com and http://www.elevateoncampus.com or follow @ElevateSV and @Elevate_Campus.

Miami City Commission Will Decide On Resolution To Retain Legal Consultant For Lease Negotiations With Miami Freedom Park, LLC.

Updated: May 23, 2019 –

The Miami City Commissioners passed RE14, the resolution to appoint legal consultants to assist in the Miami Freedom Park lease negotiations, by a 4-1 vote. The lone ‘no’ was Manolo Reyes, who once again was argumentative and openly dismissive and hostile to the plan. Furthermore, the resolution was amended such that the city attorney will have the final say on which of 3 law firm(s) to work with. (Original article follows)

With Public Mandate secured in last November’s election, Miami Freedom Park moves on to the negotiation stage.

Tuesday, May 21, 2019 – Kenneth Russo

The Miami City Commission will decide on a resolution at the City Commissioners Meeting scheduled for this Thursday, May 23, 2019.

The resolution reads as follows:

A RESOLUTION OF THE MIAMI CITY COMMISSION AUTHORIZING THE RETENTION OF _______________________ AS LEGAL CONSULTANTS TO WORK IN CONSULTATION WITH THE CITY ATTORNEY AND TO PROVIDE SUBJECT MATTER EXPERTISE ON NEGOTIATIONS BETWEEN THE CITY OF MIAMI AND FREEDOM PARK LLC; FURTHER AUTHORIZING THE EXPENDITURE OF FUNDS FOR SAID PURPOSE; ALLOCATING FUNDS FROM THE NON-DEPARTMENTAL LEGAL SERVICES ACCOUNT NO. 00001.980000.531010.0000.00000.

The full May 23, 2019 meeting agenda is available by following this link: City Commission Agenda – May 23, 2019

Resolution Language

With approval by over 60% of Voters on November 6, 2018, the referendum for an amendment to Section 29-B of the Charter of the City of Miami allows the City Commission to negotiate and execute a 99 year lease with Miami Freedom Park, LLC. Approximately 73 acres of the land will be used for the Soccer Stadium project (includes 1,000,000 square feet of office, retail, entertainment and commercial uses, 750 hotel rooms, public soccer fields) and approximately 58 acres for Miami Freedom Park, a new public park. The stadium will become the permanent home of Club Internacional de Fútbol Miami. It is expected to have around 25,000 seats and be ready for the 2022 MLS season.

Two Legal Consultants Under Consideration by City

One of the firms being considered is actually a partnership of two law firms with relevant experience: Fowler, White, Burnett and O’Melveny & Myers, LLP.

Fowler is headquartered in Miami and has additional offices in Fort Lauderdale and West Palm Beach. In a document filed in support of their appointment, Fowler lists the following leasing-related services it can provide to clients:

  • Contract negotiations
  • Purchase options
  • Space construction
  • Rent escalation clauses
  • Leasing brokerage agreements and issues
  • Ground-lease transactions both for new developments and existing buildings
  • Major sale and leasebacks transactions
  • Creative tenant-equity leases
  • Reciprocal lease agreements
  • Financing arrangements
  • Property management agreements

O’Melveny’s legal expertise in stadium development issues is well known in the legal field. Alliance partner Irwin Raij, Esq. a partner at O’Melveny, has extensive sporting and stadium experience, which includes advising Phoenix Rising FC in connection with its MLS Expansion bid and related new stadium construction. Additionally, Attorney Raij has advised Palace Entertainment in connection with its bid for an MLS expansion team in Detroit. Charles Baker, Esq. is Co-Chair of O’Melveny’s Sports Industry Practice Group and has been involved in a number of purchases and sales of sports franchises as well as private equity, and venture capital transactions, with a core focus in the sports, media and consumer sectors.

O’Melveny has also represented the developer of Dignity Health Sports Park (f/k/a Stubhub Center) the home stadium of the Los Angeles Galaxy, and served as counsel to Major League Baseball in the negotiations for Marlins Park. The firm also has naming rights experience and has worked on public-private partnerships.

The other law firm being considered by the City is Bryan Cave Leighton Paisner, LLP (“BCP”). This firm boasts 1,400 lawyers in 31 offices across North America (including Miami), Europe, the Middle East and Asia. The firm’s response to the City states that: “We are among the most active law firms in the world in handling significant stadium developments and financing , as well as naming rights and sponsorship transactions. We have the expertise to handle all aspects of these projects, having served as lead counsel in connection with a number of high profile event venue projects across the United States and abroad, including the Staples Center, The 02 Arena (London), The Colosseum at Caesars Palace, T-Mobile Arena (Las Vegas NHL), the Dignity Health Sports Park (f/k/a StubHub Center) and many others.”

With regard to the Dignity Health Sports Park in Carson, California, BCP served as lead counsel to the developer, handling all aspects of the project, from real estate to naming and sponsorship rights. The firm represented the City of Jacksonville in its negotiations with the NFL Jaguars on a lease renegotiation, and has advised on two MLS stadiums: Red Bull Arena in Harrison, NJ and Toyota Park in Bridgeview, IL.

What effect does this have on the Miami Freedom Park project?

I believe this is a positive development. The Commissioners know that the voters have approved this so the idea of Miami Freedom Park and Soccer Village has a public mandate. Thwarting the will of the people after a public vote is clearly not in their best interests. They obviously also have a responsibility to obtain the best result for the City. Having legal counsel with experience in these types of projects should produce a lease that is fair to both the city and Miami Freedom Park, LLC. The balancing act will be to not make the deal so one-sided in the City’s favour that an agreed upon lease becomes economically impractical from Miami Freedom Park’s perspective. But firms like this are highly skilled and their goal will be to succeed, i.e. produce a lease that is mutually acceptable.

It is entirely conceivable that the final lease produced by this process receives unanimous support of the City Commission.

Miami Freedom Park Stadium (photo credit: Inter Miami CF)

Miami Freedom Park and Soccer Village 2018 Promotional Video, courtesy of Inter Miami CF:

Continue reading Miami City Commission Will Decide On Resolution To Retain Legal Consultant For Lease Negotiations With Miami Freedom Park, LLC.

CBF Apresenta O Novo Escudo, A Partir De 2020 No Uniforme Da Seleção – Veja Aqui A Evolução Do Escudo:

Nova logomarca é primeira grande mudança desde 1991, quando emblema anterior foi adotado / New crest is first change since 1991.

Rio de Janeiro (9 abril 2019) por Kenneth Russo

(English below)

A CBF lançou, nesta terça-feira, a sua nova logomarca. É a 15ª versão do escudo, incluindo as mudanças com as inclusões das estrelas das conquistas da Copa do Mundo. Embora tenha sido apresentado e já seja utilizado nas redes sociais e publicações institucionais da entidade, o novo emblema só estreará no uniforme da seleção brasileira em março de 2020, nas eliminatórias. Portanto, não está nas novas camisas e não estará na Copa América. Continue reading CBF Apresenta O Novo Escudo, A Partir De 2020 No Uniforme Da Seleção – Veja Aqui A Evolução Do Escudo:

Dismissal With Prejudice of Lawsuit against City and Inter Miami CF

Miami, Fla. (Wednesday 8 May 2019)

In a footnote to the story covered on Russo Law and Soccer, the action by FXE Futbol against the City of Fort Lauderdale and Inter Miami CF is officially finished.

Court records obtained (shown above) show that FXE Futbol, through its attorney, filed a Notice of Voluntary Dismissal in the matter.

The dismissal is “with prejudice,” meaning that the case cannot be refiled.

A link to the prior story is here:

Inter Miami is now moving ahead with its plans for its new Lockhart Stadium, Training Centre and Academy. An official ceremony was held today at the site in Fort Lauderdale.

Stadium Project Series: A closer look at soccer specific stadiums in MLS and beyond.

Miami, Fla. (Saturday, May 18, 2019) – Kenneth Russo

The first in a multi-part series that takes a look at soccer specific stadium projects, beginning with those around MLS. I’ll explore what is unique about each, various features, or challenges. In some cases the projects have been completed; in other they are still planned, or are still nothing but a vision.

Link here for the series: Russo Law and Soccer: mls-stadium-projects/

Al Bayt Stadium_AlKhorCity, Qatar will be one of World Cup 2022 stadiums.