- Inter Miami, David Beckham’s Major League Soccer (MLS) expansion franchise, announce Dutch beer brand Heineken as their first founding partner
MIAMI, Fla. (August 5, 2019) —
The multi-year agreement will see Heineken serve as the official beer partner of Inter Miami, securing signage, intellectual property rights and retail activations.
An official release said that Heineken’s status as a founding partner of the club will grant the brand ‘the highest levels of visibility’, as well as team access and the opportunity to engage with fans through a range of experiences.
The deal comes after Inter Miami appointed London-based KIN Partners in February as their exclusive sponsorship sales representation agency.
More on this historic announcment is available on Russo Law and Soccer: