Inter Miami Selects Heineken As First Draught Pick

Post author By Ken Russo
Post date 05/08/2019
No Comments on Inter Miami Selects Heineken As First Draught Pick

Inter Miami, David Beckham’s Major League Soccer (MLS) expansion franchise, announce Dutch beer brand Heineken as their first founding partner

MIAMI, Fla. (August 5, 2019) —

The multi-year agreement will see Heineken serve as the official beer partner of Inter Miami, securing signage, intellectual property rights and retail activations.

An official release said that Heineken’s status as a founding partner of the club will grant the brand ‘the highest levels of visibility’, as well as team access and the opportunity to engage with fans through a range of experiences.

The deal comes after Inter Miami appointed London-based KIN Partners in February as their exclusive sponsorship sales representation agency.

More on this historic announcment is available on Russo Law and Soccer:

Heineken is named a founding partner

Tags commercial, Heineken, Inter Miami CF, Miami MLS, MLS, South Florida, Sponsorship

By Ken Russo

My work in the business of soccer applies skills acquired in law practice with a focus on the sport's commercial, communications and sporting components. Russo Soccer aims to inform, educate and engage in dialogue on news and relevant issues in the game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

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