A Football Club Hotel?

Torino, Italia (November 20, 2019) —

A new hotel opened last August and last night had its official opening ceremony. This official ribbon cutting featured special guest Giorgio Chiellini. What makes it unique is that it is the first Italian hotel, and quite possibly the first hotel anywhere to be in collaboration with a football club. Welcome to the J | Hotel.

Juventus has partnered with Lindbergh Hotels, one of the major exponents of Italian tourism, and Juventus. The hotel, which officially opened its doors on August 24, is situated in the heart of the area known as the J | Village, near the Allianz Stadium and J | Medical, and is grounded between the Juventus Training Center and WINS-World International School.

The J | Hotel is unique because an entire wing is dedicated to rooms reserved for the First Team players while also offering services to the public. The rest of the guest room come in a variety of categories. There are also meeting and business spaces on-site.

Guests are guaranteed a “champion’s rest” on beds that are the same as those assigned to the first team players. In most rooms, the minibars are included in the rate, and in all of them, there is a SKY connection to watch all Juve matches on TV.

With the trend around the world for stadiums to be part of larger developments for economic reasons, it is likely that the J | Hotel will not be the only football team to partner with a hotel brand.

Russo Law and Soccer Briefs offers a quick glance on stories making news in the world of football.

Published by

Ken Russo

With a passion for the game, my work in the business of soccer applies skills acquired in law practice with the business, communications and team operations side of the sport. I am a graduate of McGill University in Montreal, the University of Miami School of Law and the holder of a certificate in sports business from Columbia University. Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires du sector de football.

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