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commercial contracts LaLiga Sponsorship

RCD Mallorca and Konami Announce Partnership

The agreement will see the gaming conglomerate, famous for the Pro Evolution Soccer (PES) video game series, sponsor the team for the remainder of the season

PALMA DE MALLORCA (December 21, 2019) —

Real Club Deportivo Mallorca, the oldest football club in the Balearic Islands, has announced that a sponsorship agreement was signed with Konami that will run until the 30th of June 2020.

The deal will see the inclusion of Los Bermellones in PES2020, alongside the much bigger clubs like FC Barcelona, Bayern München, Juventus and Manchester United, while Mallorca players Take Kubo, Aleix Febas, Salva Sevilla, Iddrisu Baba, Cucho Hernández and Lago Junior underwent 3D facial scanning at the Estadio Son Moix to ensure their likenesses appear in ultra-realistic graphics.

Later this month the rest of the squad will receive the same treatment ahead of an update scheduled for the 16th of December in addition to the inclusion of the Estadio Son Moix in the renowned videogame. Here is the official videoclip released by Konami. Putting it in basic terms, it’s pretty cool.

Video Courtesy of Konami

Partnership Activations

To activate the partnership, Konami said it will run campaigns in all PES titles that will allow gamers to sign six Mallorca players for free. The club and Konami will also jointly run a number of event activations.

Maheta Molango, RCD Mallorca CEO, had this to say about the new agreement:

“For us, this is so much more than a sponsorship,” Molango said at the announcement’s press conference. “We are making a step into the digital world, which is now not only a possibility for clubs but a necessity and what better partner to do that with than Konami. In addition to this, Japan is more than Takefusa Kubo, who is the most relevant player in his country. There is a very important history between RCD Mallorca and Japan with Yoshito Okubo and Akihiro Ienaga. Together with Take, that’s three of the seven Japanese players to have scored in La Liga.

“Lastly, it’s an honour to share this space with E Football PES2020 with clubs such as FC Barcelona, Juventus, Manchester and Bayern Munich. All of this is an honour, people recognise the hard work and brand, which is a step that we are very proud of.”

“For us, there is no better ambassador in Japan than Konami, with good values and a serious brand that thinks globally and that is the key to penetrating the Japanese market. It’s a mutual benefit for the two of us.”

Hosoda Manorito, Konami’s Pro Evolution Soccer Marketing Producer was equally enthusiastic:

“It’s an honour to be at RCD Mallorca’s side now that there are a lot of Japanese people who follow the club because of Take Kubo,” Manorito said at the live-streamed event. “Seeing Kubo triumphing outside of Japan makes us proud as fans from the country. That shows all the children that it is possible to reach the elite of European football.”

m1

Anuncio oficial en castellano:

El club más antiguo de las Islas Baleares, RCD Mallorca, es el último equipo en unirse a la familia PES

Konami Digital Entertainment B.V. ha anunciado a los aspirantes de la Liga Española, al RCD Mallorca como su último Club Partner para eFootball PES 2020.

Gracias a este anuncio, los jugadores del RCD Mallorca podrán ver sus caras y tatuajes escaneados en 3D, recreados en la última versión del juego. Las nuevas caras de los jugadores que se incluirán son:

  • Salva Sevilla
  • Manolo Reina
  • Lago Junior
  • Ante Budimir
  • Aleix Febas
  • Cucho Hernández
  • Takefusa Kubo
  • Iddrisu Baba

Para celebrar esta última edición de la familia PES, se lanzará una nueva campaña de jugadores de regalo que comenzará el 16 de diciembre en todos los títulos de PES*, recompensando a los usuarios con los siguientes seis jugadores del RCD Mallorca:

  • Salva Sevilla
  • Lago Junior
  • Aleix Febas
  • Cucho Hernández
  • Takefusa Kubo
  • Iddrisu Baba

*Incluyen eFootball PES 2020 (PC / Consola / Móvil), PES Club Manager y PES Card Collection.

El acuerdo oficial entre KONAMI y el RCD Mallorca también contará con un aumento de eventos locales y activaciones entre las dos organizaciones.

Maheta Molango, CEO de RCD Mallorca ha comentado: “Este nuevo acuerdo con KONAMI es un paso adelante para el club en tres aspectos. En primer lugar, para continuar con la digitalización del RCD Mallorca, creemos que alinearnos con KONAMI es fundamental para avanzar de esta manera y adquirir nuevas oportunidades. Además de esto y en el contexto de nuestra expansión en Japón más allá de la inmensa contribución de Take Kubo, una afiliación con el conglomerado de entretenimiento del país es esencial para nuestro mayor crecimiento. Y, por último, nos sentimos honrados de que una compañía como KONAMI, consolidada y con gran atractivo a nivel mundial, quiera impulsar nuestro proyecto para su crecimiento en un mercado tan estratégico como el fútbol español”.

eFootball-PES2020_RCD-MALLORCA_Campaign_EN

Jonas Lygaard, Senior Director Brand & Business Development de Konami Digital Entertainment, B.V. ha declarado: “Siempre nos hemos sentido orgullosos de nuestra capacidad de forjar relaciones duraderas e impactantes con clubes de fútbol de todo el mundo. El anuncio de hoy de nuestra asociación con el RCD Mallorca nos presenta nuevas y emocionantes oportunidades para relacionarnos con nuestro público español”.

PES2020, Maheta Molango, Manorito Hosoda

By Ken Russo

My work in the business of soccer applies skills acquired in law practice with a focus on the sport's commercial, communications and sporting components. Russo Soccer aims to inform, educate and engage in dialogue on news and relevant issues in the game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

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