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Around MLS commercial Inter Miami Hoy

Inter Miami's players have unique hydration needs. Fortunately they now have an official sports drink.

MIAMI, Fla (January 15, 2020) —

BODYARMOR Sports Drink today announced a multi-year partnership with Inter Miami CF, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. Details about this new agreement can be found on Inter Miami Hoy by clicking on the link below or by going to intermiamihoy.com.

“BODYARMOR is America’s new leader in sports hydration and they are a great fit for Major League Soccer – the League for a new North America,” said MLS senior VP of Business Development Carter Ladd in statement.

“BODYARMOR believes in the future of Major League Soccer and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. BODYARMOR’s rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup final and look forward to working with them for many years to come.”

A premium sports drink with potassium-packed electrolytes, antioxidants and coconut water made with no artificial flavors, sweeteners and no colors from artificial sources, BODYARMOR is now the No. 2 sports drink sold in US convenience stores nationwide and on track to eclipse $700 million in retail sales by the end of 2019.

By Ken Russo

My work in the business of soccer applies skills acquired in law practice with the commercial, communications and team operations side of the sport. Russo Soccer aims to inform, educate and engage in dialogue on the business and sporting side of the world's game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

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