La expansión de la marca Betis es una realidad, en particular a nivel internacional, pero al mismo tiempo nunca se olvidan sus raíces. | Real Betis’ expansion of its brand is a reality, but the club doesn’t forget its roots.
Club has two-year partnership with regional cheesemaker.
Anyone who has spent time in Spain knows that cheese is serious business. For that matter, all cuisine is taken seriously.
Real Betis Balompié found a way to tap into that rich culinary mindset.
While continuing to expand its brand on an international level, Real Betis is mindful of not forgetting its roots. Prior to the launch of the 2019 season, the Sevilla club added another Andalusian partner, Quesería Dehesa Dos Hermanas. Under the terms of the sponsorship, the quesería will be the official cheese provider for Real Betis for the next two years, to 2021. The artisan cheese maker will have its cheeses served in the premium sections of the Estadio Benito Villamarín and at selected Real Betis events.
Quesería Dehesa Dos Hermanas en su apuesta comercial por ser el Queso de Andalucía ha considerado al Real Betis como un equipo que ejemplifica la filosofía de la quesería, “gustar a todo el mundo y ser un modelo referente para Andalucía”.
Quesería Dehesa Dos Hermanas will also be a sponsor for the other Real Betis sports teams, including the women’s football team, as well as the Real Betis basketball and fusal teams. The company’s cheese wil be available for purchase in the stands as well as boxes at the Estadio Benito Villamarin for members (socios) and season ticket holders.
“Somos un club orgulloso de ser andaluz y para nosotros es una satisfacción unirnos a otra firma andaluza con la que nos sentimos identificados porque ha logrado el reconocimiento en casa y fuera de ella gracias a la calidad de sus productos”.Ramón Alcarcón, Head of Commercial, Real Betis
The head of commercial at Real Betis, Ramón Alarcón, believes that the partnership is a very valuable one. “The expansion of the Betis brand is a reality. At an international level it continues to grow, but that doesn’t mean we are forgetting our roots.” he said. “We’re proud of being an Andalusian club and for us it’s rewarding to partner with another Andalusian firm with whom we identify because they have become reknowned at home and beyond for the quality of their products.”
“It is a strong commercial bet for our brand, we believe that football and Real Betis are two strong lines that will positively impact us in the market as an Andalusian brand and as the best sheep cheese manufactured in our own farm in Santa Barbara de Casa, Huelva,” said the CEO of Dehesa Dos Hermanas, Pepe Mateu.
Mateu stressed that the sponsorship exemplifies perfectly the philosophy of the cheesemaker, which has won various awards in Andalucía. “We want to be the cheese of all Andalucians, and thanks to Real Betis, with this commercial support, we will reach all the Betis fans and homes of Andalucía.” He added, “It’s a cheese to share with family, enjoy with friends and even better if it’s with a Real Betis victory!”
“Queremos ser el queso de los andaluces y andaluzas y, gracias al Real Betis Balompié, con esta fuerte apuesta comercial llegaremos a todos los aficionados béticos y a los hogares de Andalucía, porque es un queso para compartir en familia, disfrutar con amigos? y mejor todavía si es con una victoria del Real Betis”.Pepe Mateu, Owner, Quesería Dehesa Dos Hermanas
Mateu expained that one of the company’s objectives is to position themselves as one of the best cheesemakers in Andalucía, in Spain and the World. They already have won awards as the producer of the best sheeps’ cheese in the region. (Dehesa Dos Hermanas owns a farm with more than 15,000 sheep) He added that the colours of the company, which packages its cheeses in a green box, just so happens to align well with the green and white of Betis.