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Around MLS commercial Inter Miami Hoy Sponsorship

Report: Inter Miami and Qatar have agreed to a multi-million dollar sponsorship

David Beckham’s new Major League Soccer franchise and Qatar airways have finally reached a deal worth $234 million after weeks of negotiations.

MIAMI, Fla. (February 16, 2020) —

Inter Miami is about to make their season debut in the Major League Soccer when they visit LAFC at the Banc of California stadium on March 1st.

One important detail is about to be announced by David Beckham’s new franchise: a kit sponsor.

Our source in the UK reports, and British newspaper The Sun is reporting, that after weeks of negotiations Inter Miami CF and the government of Qatar have agreed to a major sponsorship agreement worth approximately $234 million. The negotiations were reportedly held in secret and there is complete silence from officials at Inter Miami. Qatar Airways has been more involved in major sports sponsorships in recent years and it’s no secret that they want to be more involved in MLS as well. Beckham also is a close friend of the Qatar ruling family and ended his playing days with Paris Saint-Germain, owned by QSI (Qatar Sports Investments), an arm of the Qatari state.

Related: David Beckham in Qatar: “The World Cup 2022 will be a dream.”

Qatar and Inter Miami

As reported earlier by Russo Soccer and on its subsidiary media outlet Inter Miami Hoy, the deal likely includes not only a shirt sponsorship but naming rights to what Inter Miami hopes will be its future home stadium in Miami. The planned stadium will be part of a major real estate development and public park called Miami Freedom Park, located adjacent to Miami International Airport. As such, it would provide the Middle East air carrier with a great deal of exposure.

A source told ​The Sun: “This deal wipes the floor with previous sponsorship deals. Becks and his agent David Gardner have been incredibly hands-on, determined to get the best terms possible.”

“Qatar is keen to drive investments overseas to improve and soften its image. Miami and the Beckham brand fits perfectly with this.”

Inter Miami Nearing Its Debut

Inter Miami played its first preseason friendly yesterday. Their newest acquisition, Rodolfo Pizarro was substituted on in the first half and made his presence known immediately, scoring the only goal of the match for the Rosanegro. The full-time result was a 2-1 defeat at the hands of the Philadephina Union. The Mexican midfielder’s goal is the first in franchise history but will not count in official records due to the game being only a preseason match.

The club continues its preseason training before playing its first official game on Sunday, Mar. 1, 2020 away time to Supporters Shield holders Los Angeles Football Club.

By Ken Russo

My work in the business of soccer applies skills acquired in law practice with a focus on the sport's commercial, communications and sporting components. Russo Soccer aims to inform, educate and engage in dialogue on news and relevant issues in the game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.

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