clubs commercial Real Betis Balompié

Real Betis now has their own eSports Section after purchasing Cream

Real Betis will have their own electronic sports sections with Cream Esports

MIAMI, Fla. — (25 May 2020) In a first of its kind deal in Spain, LaLiga Santander club Real Betis Balompié has purchased online gaming company Cream.

The new combined company will be called Cream Real Betis.

The union of both organizations will allow Real Betis to compete in the FIFA eLaLiga Santander, but, beyond that Cream Real Betis will participate in other national and international leagues of games such as Fortnite, League of Legends, CSGO, Rainbow 6, Clash Royale, PUBG Mobile, and Free Fire.

The deal was announced on May 8, 2020. The integration agreement will allow Real Betis to enter the aforementioned video game competitions. It is the first time a professional football team has combined itseld with a native esports team in Spain.

The integration agreement is beneficial to Real Betis in that it allows the club to enter in the emerging sector of videogame competitions, a market whose audience grows every year.

artistic rendering of Real Betis Logo | K Russo
Cream Real Betis will participate in the following electronic sports:

undefinedRainbow 6. The main national league is the R6 Spain Nationals, where the Club will take part with the same name. 

undefinedClash Royale. In the Orange Crown League, the most important in Spain, and the Clash Royale League, a leading reference worldwide.o League of Legends, competing in the main Mexican league.

undefinedPUBG Mobile. In this videogame, Cream Real Betis has the reigning champion in Latin America and one of the best in Europe.o Free Fire, with a top-flight team in Latin America.

undefinedFIFA. The reference in football videogame. The Club will participate in the eLaLiga Santander.o Fortnite, with one of the best teams in Spain and Europe.

Real Betis began their relationship with the Esports sector in December of 2016 to participate in the Virtual Football Organization (VFO), in the 11vs11 mode, along with other professional football teams. Later, the team also competed in different national and international tournaments organized by LaLiga, also in FIFA, but in the 1vs1 mode, in which Real Betis already participated alongside Cream Esports.

By linking the club with one of the reference clubs in this sector, Real Betis’ objective is fully enter in other gaming modes that have a huge success at national and international levels.

“We have been analyzing this sector that has such a big impact in the young audience and, obliviously, among the Béticos, for some time. The numbers are spectacular and they keep growing. This is a sector of continuous growth and we believe that the best way to enter in it was alongside a reference club like Cream Esports. They will bring their knowledge, experience and national and international projection in this sector”

Ramón Alarcón, General Manager, Business, Real Betis

The new business venture is part of the overall strategy of Real Betis Balompié to grow their brand awareness, especially outside of Spain. The club has several ventures ongoing in this regard.

For his view on the merger, Diego Soro, the general manager at Cream Real Betis, used the concept of ádded value” to describe gaming company’s motivation to enter into this transaction: “We have learned a lot in recent years in which we have been constantly growing. Now we have an excellent opportunity to give our project a boost with Real Betis, joining them and doing what each part knows how to do best. This is a huge responsibility and a challenge to put one of the historical clubs as a reference in Esports. This is our motivation” said Soro.

About Cream Esports

Cream Esports is a club born in 2017 with the initiative of several entrepreneurs with a big presence in Latin America and Spain. From the beginning, they have been expanding their presence at geographical level and in different games. They became a multigaming brand that outstood in the top Clash Royale competition at world level. They have won several championships in this game. They have also been champion in different League of Legends competitions in Argentina and Mexico; world runner-up in Free Fire; or Latin American champion in PUBG Mobile.

They also have teams in the top competitions in Spain of Clash Royale, Rainbow 6, CSGO, FIFA and Fortnite. With more than 80 people in their squad, they want to take a leap forward in the Club’s professionalization, generate more engagement and synergy with their fans and take Betis brand to a new level.

More information about Cream Real Betis can be found here.

By Ken Russo

While my background is in the legal industry, the skills acquired and fine-tuned in law practice are now applied to focus on the sport of football. Russo Soccer aims to inform, educate and engage on news and relevant issues in the game.

Um advogado por formação, concentro meu trabalho nos negócios, comunicações e operações de equipes no futebol mundial. | Abogado con fundación avanzada en comunicaciones, enfocado en los negocios del fútbol y las comunicaciones. | Je suis un avocat experimenté dans les affaires de football.