Exchanges Green Earth for easyMarkets as shirt sponsor
MIAMI, Fla. — (17 June 2020) As any follower of La Liga might have observed, Real Betis Balompié began a new sponsorship this season with easyMarkets. The company replaced the environmentally-friendly cryptocurrency company Green Earth as the shirt sponsor.
The three-year sponsorship agreement was entered into in August 2019, prior to the start of the 2019-20 season and runs until the end of the 2021-22 seasons.
Financial details are not public, but research suggests the easyMarkets deal is worth €2 million per season and that Betis executives say it provides a new era of financial stability. (How much this prognosis has changed as a result of the COVID-19 pandemic is not known.)
Real Betis emerged from a protracted period of ownership instability, and their performance on the pitch in winning the Segunda División in 2014-15 meant a return to the top tier of La Liga for the 2015–16 season. The club enjoys a large following throughout Spain and has placed an emphais on marketing and international exposure in the past two to three years. Historically, Betis was regarded as the poor relation of city rival Sevilla Football Club.
easyMarkets announced the sponsorship on LinkedIn, posting: “All of us here at easyMarkets believe that this partnership will support our long term goal for growth, progress and brand recognition and we are particularly honoured to have our brand aligned with that of Real Betis!”
Real Betis’ other corporate partners include Reale Seguros, the club’s left sleeve sponsor, BeSoccer, the shorts sponsor, and Kappa as the kit supplier in a deal that runs to 2022.
Reale Seguros is a subsididary of Italian insurance company Reale Mutua Assicurazioni. Their sponsorship runs until the end of the 2021-22 season. Reale Seguros recently acquired naming rights to the newly-renovated home stadium of Real Sociedad in a six-year deal. The company is also the sleeve sponsor of Getafe.
BeSoccer, based in Málaga, Spain, is the largest football community in Spain and one of the world’s leaders in football information. It has around fifteen million active users and produces media content in various languages including Spanish, English, French and Portuguese.