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brand Major League Soccer (MLS)

MLS 2020 Anniversary Kits – Uniformity Prevails

Each team–except for expansion clubs Nashville and Miami and the rebranded Chicago Fire–boasts one carryover and one new kit for the league’s landmark 25th season. February 12, 2020 — We now have 26 MLS teams, and that means 26 sets of white shirts to critique. Exciting, eh? Last Wednesday, each of those 26 teams introduced […]

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Around MLS brand commercial marketing

MLS: 25th Season Official Game Ball Unveiled

MIAMI, Fla. (November 11, 2019) — Next season is still almost four months away, but we now know what next year’s official Major League Soccer game ball will look like. Shortly after the Seattle Sounders FC lifted the MLS Cup Sunday, Major League Soccer and adidas revealed the official match ball for the league’s 25th […]

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brand Womens Football

Chicago Red Stars’ Elevated Shirt A Massive Hit

CHICAGO (April 27, 2019) — At the beginning of the NWSL season, a professional soccer team in Chicago unveiled a new home kit. It took less than 24 hours for the Chicago Red Stars to sell out of every single size of this 2019 home shirt, known as the “Elevated kit” It has been an […]

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brand soccer

United Soccer League Overview

Brand Identity Corporate Structure and Ownership The legal entity that operates the United Soccer League is known as United Soccer, Leagues, LLC. The league offices are at 1715 North Westshore Boulevard, Suite 825, Tampa, Florida 33607. The United Soccer League is owned by NuRock Soccer Holdings, LLC, a Georgia Limited Liability Company with its principal […]