The Official Cheese of Real Betis Balompié: Quesería Dehesa Dos Hermanas

La expansión de la marca Betis es una realidad, en particular a nivel internacional, pero al mismo tiempo nunca se olvidan sus raíces. | Real Betis’ expansion of its brand is a reality, but the club doesn’t forget its roots.

Club has two-year partnership with regional cheesemaker.


Anyone who has spent time in Spain knows that cheese is serious business. For that matter, all cuisine is taken seriously.

Real Betis Balompié found a way to tap into that rich culinary mindset.

While continuing to expand its brand on an international level, Real Betis is mindful of not forgetting its roots. Prior to the launch of the 2019 season, the Sevilla club added another Andalusian partner, Quesería Dehesa Dos Hermanas. Under the terms of the sponsorship, the quesería will be the official cheese provider for Real Betis for the next two years, to 2021. The artisan cheese maker will have its cheeses served in the premium sections of the Estadio Benito Villamarín and at selected Real Betis events.

Quesería Dehesa Dos Hermanas en su apuesta comercial por ser el Queso de Andalucía ha considerado al Real Betis como un equipo que ejemplifica la filosofía de la quesería, “gustar a todo el mundo y ser un modelo referente para Andalucía”.

Quesería Dehesa Dos Hermanas will also be a sponsor for the other Real Betis sports teams, including the women’s football team, as well as the Real Betis basketball and fusal teams. The company’s cheese wil be available for purchase in the stands as well as boxes at the Estadio Benito Villamarin for members (socios) and season ticket holders.

“Somos un club orgulloso de ser andaluz y para nosotros es una satisfacción unirnos a otra firma andaluza con la que nos sentimos identificados porque ha logrado el reconocimiento en casa y fuera de ella gracias a la calidad de sus productos”.

Ramón Alcarcón, Head of Commercial, Real Betis

The head of commercial at Real Betis, Ramón Alarcón, believes that the partnership is a very valuable one. “The expansion of the Betis brand is a reality. At an international level it continues to grow, but that doesn’t mean we are forgetting our roots.” he said. “We’re proud of being an Andalusian club and for us it’s rewarding to partner with another Andalusian firm with whom we identify because they have become reknowned at home and beyond for the quality of their products.”

“It is a strong commercial bet for our brand, we believe that football and Real Betis are two strong lines that will positively impact us in the market as an Andalusian brand and as the best sheep cheese manufactured in our own farm in Santa Barbara de Casa, Huelva,” said the CEO of Dehesa Dos Hermanas, Pepe Mateu.

Mateu stressed that the sponsorship exemplifies perfectly the philosophy of the cheesemaker, which has won various awards in Andalucía. “We want to be the cheese of all Andalucians, and thanks to Real Betis, with this commercial support, we will reach all the Betis fans and homes of Andalucía.” He added, “It’s a cheese to share with family, enjoy with friends and even better if it’s with a Real Betis victory!”

“Queremos ser el queso de los andaluces y andaluzas y, gracias al Real Betis Balompié, con esta fuerte apuesta comercial llegaremos a todos los aficionados béticos y a los hogares de Andalucía, porque es un queso para compartir en familia, disfrutar con amigos? y mejor todavía si es con una victoria del Real Betis”.

Pepe Mateu, Owner, Quesería Dehesa Dos Hermanas

Mateu expained that one of the company’s objectives is to position themselves as one of the best cheesemakers in Andalucía, in Spain and the World. They already have won awards as the producer of the best sheeps’ cheese in the region. (Dehesa Dos Hermanas owns a farm with more than 15,000 sheep) He added that the colours of the company, which packages its cheeses in a green box, just so happens to align well with the green and white of Betis.


Oct. 21, 2019 – Los entrenadores de los primeros equipos del Real Betis Balompié, Coosur Real Betis, Real Betis Féminas, Real Betis Futsal (Rubí, Curro Segura, Antonio Contreras y Juan Antonio Miguel García (Juanito),..) ofrecieron el pasado jueves una charla coloquio sobre la gestión de grupos y líderes en la alta competición. El encuentro organizado por el Club de Negocios Betis Experience, tuvo lugar en la zona lounge de la Ciudad Deportiva Luís del Sol. Dehesa Dos Hermanas como proveedor Oficial del Real Betis pertenece junto a diferentes empresas, profesionales y responsables a este grupo que fomenta las actividades empresariales, reuniones, actividades lúdicas y jornadas de formación entre sus componentes.

Atlético Ottawa

Atlético de Madrid reportedly investing in new Ottawa CanPL franchise.

A further sign that La Liga and its teams are making gains in North America.

MIAMI, Fla. (January 18, 2020) —

One of Spain’s biggest football clubs, Club Atlético de Madrid, is close to completing negotiations to create a brand new franchise in Ottawa that will compete in the Canadian Premier League, becoming the eighth club in a league that stretches from Nova Scotia to British Columbia.

Canadian Premier League

Spanish sports business media outlet Palco23 indicated that three separate sources indicate that the team will be announced in the coming weeks and will start play as soon as this April when the Canadian league begins its second season. The project is a continuation of Atlético’s foray into North America. Club officials did not return requests for comment made by Palco23.

El Atlético de Madrid ultima la compra de una franquicia en la Canadian Premier League

Complete details are not yet available, and there has not been an official announcement yet, but Ottawa French daily publication Le Droit has added a few details. It appears that the former owners of the Ottawa Fury are not involved, but an investor in OSEG, Jeff Hunt, is acting as a facilitator in the negotiations. [ RELATED: Who is Jeff Hunt?| The Fury were founded in 2011, playing in second tier of North American soccer as part of the now defunct North American Soccer League (NASL), and then the United Soccer League (USL) Championship.

Le Droit, January 18, 2020

When asked for comment on Friday, Jeff Hunt had told Le Droit: “I can’t reveal the identity of my partners. It’s not my place to make this announcement, but I can assure you that soccer will be back in Ottawa in 2020 and the franchise will be led by a club with a rich history. When the Fury closed down, the CPL approached me to help bring a club to the nation’s capital. They felt it was important to have eight clubs by 2020. The schedule has not yet been released because they have always wanted Ottawa to be included in the 2020 season. This city already had a successful soccer club. All it needed was a partner with a strong backbone. We found it.”

July 26, 2015: Ottawa Fury versus Carolina Railhawks FC in NASL at TD Place Stadium in Ottawa, ON.

Ottawa’s previous professional club, the Ottawa Fury, dissolved in 2019, after failing to receive sanctioning from Canada Soccer and Concacaf, the governing body for soccer in North and Central America and the Caribbean, to continue playing in the USL Championship, sanctioned by the United States Soccer Federation as the U.S. second division. The club subsequently sold its USL franchise rights to the Miami FC.

Atlético, according to reports, are keen for their team to continue playing at the Fury’s original home, TD Place Stadium, which holds 24,000. It is not yet clear if the side will compete in the CPL under its original name or, more likely, switch to a new one more in line with the Atlético brand.

TD Place Stadium, Ottawa, Ontario (Photo Credit: Johnny Wakefield)

The La Liga club undertook a similar project in 2017 when they announced the purchase of a 61 per cent stake in Mexico’s San Luís team, who now compete in the country’s top-flight Liga MX competition as Club Atlético San Luís. This team is managed through Atlético de Madrid International Holding, a company created by the Spanish team. These are also not the first attempts by Atlético to expand their footprint outside of Spain. They previously owned a 34.6 % stake in Racing Club de Lens (France, Ligue 2), before selling that stake to Ambar Capital. They also had unsuccesfully attempted to become minority owners of a club in India.

The club, which is controlled by Gil Marín and his family, has always made it clear that their ambition is to extend the Atlético Madrid brand around the world through the acquisition of franchised clubs or academies. With regard to the latter, in 2018 the club opened an academy in Israel and also have opened three other academies in India with the aid of sponsors.

The investments in clubs in Canada and Mexico have come at a good point in time for the Rojiblancos, who are expected to have revenues of 515 million Euros in 2019-2020, a figure 27% higher than in 2018-2019. The breakdown of the revenue total is not known but is attributable to the sale of Antoine Griezmann and Rodri this past summer, as well as the sale of lands where the club’s former stadium, the Vicente Calderón, is located. The success of the commercial side of the club’s operations is also a factor, with revenue of 86.17 millon Euros through corporate sponsorships with Hyundai (sleeve sponsor), as well as strategic partnerships with Telefónica and a new four-year (2019-2023) partnership with Ria Money Transfer on the back of the shirts.


Source Info – Palco23 es el diario líder en información económica del negocio del deporte en España, que informa sobre este sector con la publicación de noticias, reportajes, análisis, entrevistas y artículos de opinión.

Espanyol Is Growing Brand Through International Academies

MIAMI, Fla. (January 6, 2019) —

In order to grow the club as a global brand, Real Club Deportivo Espanyol de Barcelona is developing a network of academies around the world.

The newest such fútbol school has opened in Brisbane, Australia.

This internationalisation model kicked off in the 2016/17 season with the launch of two academies and the growth has been gradual since then, reaching the curen position of 11 RCDE Academy sites.

Albert Saus is the manager of the club’s schools and academies department, He had this to say: “We work to create quality local projects around the world and the academy is at the heart of that. We have now reached Oceania, in the city of Brisbane, through an academy that will start activity at the beginning of February 2020.”

RCD Espanyol de Barcelona look at its academy not simply as a place to groom future players but literally as an extension of its brand. The club is creating a global model, opening centres around the world that will introduce the club not just to new players, but to create lifelong fans.

Global academies and football camps

The objective of these academies is to take the identity of RCD Espanyol de Barcelona academy to new territories, where boys and girls between the ages of four and 15 can improve their skills and the 119-year story of the club can be shared.

With the academy in Brisbane, the club is now present across all continents. In addition to Brisbane, RCD Espanyol de Barcelona is also based in Algiers and Tizi Ouzou (Algeria), in Saitama (Japan), in Jersey City, New Jersey (USA), in Baghdad (Iraq), in Helsinki (Finland), in Stockholm (Sweden) and in Shanghai, Shouguang and Hunan (China).

In total, RCD Espanyol has 1,085 boys and girls are training with the club.

In addition to the network of academies, Espanyol has created a football camps program.

Associated with the academies, the RCDE Football Camps consist of standalone training events designed to engage new playing talent around the world. When this project started three years ago, the club held six camps abroad. This year, 29 have already been held. Extending its global reach further, these camps have been carried out in Canada, The USA, Colombia, France, Switzerland, Sweden, Finland, Kazakhstan and Japan, among others.

RCD Espanyol de Barcelona now has the second most academies in La Liga that are supervised by club directors.

Growth in China

RCD Espanyol has invested greatly in China. The Catalan side has three of its international academies in the country. Alongside its Chinese ownership, this year’s signing of Chinese forward Wu Lei has helped to boost the club’s standing and presence here. It opened its third academy in China in the months following the signing as interest in the club grew rapidly. In addition, a new RCD Espanyol de Barcelona fan club was established in Shanghai.

It was a goal that gave Espanyol a 2-2 draw with Catalan rivals Barcelona, one which will have delighted the masses following back home in China, where Wu’s career is followed closely as the only player from his country to ply his trade in one of Europe’s top five leagues.


Saus explained: “Since [club owners] Rastar Group arrived at the club, our international presence has accelerated, although not only in China. The signing of Wu Lei helped us on the pitch and he also became an ambassador for the club in China. This goes in tandem with the three club academies in China.”

Consolidation in North America and other opportunities

Outside of Asia, the club maintains significant ambitions for growth and is working on consolidating its presence in North America. At the same time, it is also studying opportunities in India and possibly Central Africa.

Espanyol’s strategy definitely brings people from around the world closer to the club. “We want to build brand identity through our youth football because that helps to generate a sense of belonging,” Saus says. “We are seeing more and more members of our international programs joining our club in Spain or becoming fans, which increases our global network significantly.”

Russo Law and Soccer Briefs offers a quick glance on stories making news in the world of football.

RCD Mallorca and Konami Announce Partnership

The agreement will see the gaming conglomerate, famous for the Pro Evolution Soccer (PES) video game series, sponsor the team for the remainder of the season

PALMA DE MALLORCA (December 21, 2019) —

Real Club Deportivo Mallorca, the oldest football club in the Balearic Islands, has announced that a sponsorship agreement was signed with Konami that will run until the 30th of June 2020.

The deal will see the inclusion of Los Bermellones in PES2020, alongside the much bigger clubs like FC Barcelona, Bayern München, Juventus and Manchester United, while Mallorca players Take Kubo, Aleix Febas, Salva Sevilla, Iddrisu Baba, Cucho Hernández and Lago Junior underwent 3D facial scanning at the Estadio Son Moix to ensure their likenesses appear in ultra-realistic graphics.

Later this month the rest of the squad will receive the same treatment ahead of an update scheduled for the 16th of December in addition to the inclusion of the Estadio Son Moix in the renowned videogame. Here is the official videoclip released by Konami. Putting it in basic terms, it’s pretty cool.

Video Courtesy of Konami

Partnership Activations

To activate the partnership, Konami said it will run campaigns in all PES titles that will allow gamers to sign six Mallorca players for free. The club and Konami will also jointly run a number of event activations.

Maheta Molango, RCD Mallorca CEO, had this to say about the new agreement:

“For us, this is so much more than a sponsorship,” Molango said at the announcement’s press conference. “We are making a step into the digital world, which is now not only a possibility for clubs but a necessity and what better partner to do that with than Konami. In addition to this, Japan is more than Takefusa Kubo, who is the most relevant player in his country. There is a very important history between RCD Mallorca and Japan with Yoshito Okubo and Akihiro Ienaga. Together with Take, that’s three of the seven Japanese players to have scored in La Liga.

“Lastly, it’s an honour to share this space with E Football PES2020 with clubs such as FC Barcelona, Juventus, Manchester and Bayern Munich. All of this is an honour, people recognise the hard work and brand, which is a step that we are very proud of.”

“For us, there is no better ambassador in Japan than Konami, with good values and a serious brand that thinks globally and that is the key to penetrating the Japanese market. It’s a mutual benefit for the two of us.”

Hosoda Manorito, Konami’s Pro Evolution Soccer Marketing Producer was equally enthusiastic:

“It’s an honour to be at RCD Mallorca’s side now that there are a lot of Japanese people who follow the club because of Take Kubo,” Manorito said at the live-streamed event. “Seeing Kubo triumphing outside of Japan makes us proud as fans from the country. That shows all the children that it is possible to reach the elite of European football.”

m1

Anuncio oficial en castellano:

El club más antiguo de las Islas Baleares, RCD Mallorca, es el último equipo en unirse a la familia PES

Konami Digital Entertainment B.V. ha anunciado a los aspirantes de la Liga Española, al RCD Mallorca como su último Club Partner para eFootball PES 2020.

Gracias a este anuncio, los jugadores del RCD Mallorca podrán ver sus caras y tatuajes escaneados en 3D, recreados en la última versión del juego. Las nuevas caras de los jugadores que se incluirán son:

  • Salva Sevilla
  • Manolo Reina
  • Lago Junior
  • Ante Budimir
  • Aleix Febas
  • Cucho Hernández
  • Takefusa Kubo
  • Iddrisu Baba

Para celebrar esta última edición de la familia PES, se lanzará una nueva campaña de jugadores de regalo que comenzará el 16 de diciembre en todos los títulos de PES*, recompensando a los usuarios con los siguientes seis jugadores del RCD Mallorca:

  • Salva Sevilla
  • Lago Junior
  • Aleix Febas
  • Cucho Hernández
  • Takefusa Kubo
  • Iddrisu Baba

*Incluyen eFootball PES 2020 (PC / Consola / Móvil), PES Club Manager y PES Card Collection.

El acuerdo oficial entre KONAMI y el RCD Mallorca también contará con un aumento de eventos locales y activaciones entre las dos organizaciones.

Maheta Molango, CEO de RCD Mallorca ha comentado: “Este nuevo acuerdo con KONAMI es un paso adelante para el club en tres aspectos. En primer lugar, para continuar con la digitalización del RCD Mallorca, creemos que alinearnos con KONAMI es fundamental para avanzar de esta manera y adquirir nuevas oportunidades. Además de esto y en el contexto de nuestra expansión en Japón más allá de la inmensa contribución de Take Kubo, una afiliación con el conglomerado de entretenimiento del país es esencial para nuestro mayor crecimiento. Y, por último, nos sentimos honrados de que una compañía como KONAMI, consolidada y con gran atractivo a nivel mundial, quiera impulsar nuestro proyecto para su crecimiento en un mercado tan estratégico como el fútbol español”.

eFootball-PES2020_RCD-MALLORCA_Campaign_EN

Jonas Lygaard, Senior Director Brand & Business Development de Konami Digital Entertainment, B.V. ha declarado: “Siempre nos hemos sentido orgullosos de nuestra capacidad de forjar relaciones duraderas e impactantes con clubes de fútbol de todo el mundo. El anuncio de hoy de nuestra asociación con el RCD Mallorca nos presenta nuevas y emocionantes oportunidades para relacionarnos con nuestro público español”.

more

FC Barcelona In-House Documentary Series Will Take You Inside Barça

Por primera vez, las cámaras de televisión han tenido acceso al día a día de jugadores como Leo Messi, Gerard Piqué, Marc-André ter Stegen o Luis Suárez.

Miami, Fla. (October 30, 2019) —

Fútbol Club Barcelona will be releasing its own in-house documentary that will take viewers behind the scenes.

This follows other clubs who have produced documentaries, such as Netflix’ work with Juventus and Amazon’s work with Manchester City, Borussia Dortmund and Leeds United.

The Blaugrana version will be an eight-episode documentary each consisting of 45 minutes that focus around eight key games from the 2018-19 season. The exclusive content features dressing room footage, the players’ reactions to last season’s shocking defeat to Liverpool, interviews, and a glimpse into the players’ home lives. Actor John Malkovich provides the narration.

The documentary will be available via Barça sponsor Rakuten and their distribution partners in Europe from November onwards. It will be available in North America although the distribution partner has not been announced.

It is definitely a not-to-be-missed series.

Here is the trailer for the project:


Russo Law and Soccer Briefs offers a quick glance on stories making news in the world of football.