A Football Club Hotel?

Torino, Italia (November 20, 2019) —

A new hotel opened last August and last night had its official opening ceremony. This official ribbon cutting featured special guest Giorgio Chiellini. What makes it unique is that it is the first Italian hotel, and quite possibly the first hotel anywhere to be in collaboration with a football club. Welcome to the J | Hotel.

Juventus has partnered with Lindbergh Hotels, one of the major exponents of Italian tourism, and Juventus. The hotel, which officially opened its doors on August 24, is situated in the heart of the area known as the J | Village, near the Allianz Stadium and J | Medical, and is grounded between the Juventus Training Center and WINS-World International School.

The J | Hotel is unique because an entire wing is dedicated to rooms reserved for the First Team players while also offering services to the public. The rest of the guest room come in a variety of categories. There are also meeting and business spaces on-site.

Guests are guaranteed a “champion’s rest” on beds that are the same as those assigned to the first team players. In most rooms, the minibars are included in the rate, and in all of them, there is a SKY connection to watch all Juve matches on TV.

With the trend around the world for stadiums to be part of larger developments for economic reasons, it is likely that the J | Hotel will not be the only football team to partner with a hotel brand.

Russo Law and Soccer Briefs offers a quick glance at what’s new on the commercial side of football.

MLS: 25th Season Official Game Ball Unveiled

MIAMI, Fla. (November 11, 2019) —

Next season is still almost four months away, but we now know what next year’s official Major League Soccer game ball will look like.

Shortly after the Seattle Sounders FC lifted the MLS Cup Sunday, Major League Soccer and adidas revealed the official match ball for the league’s 25th season.

Say buenos días to the 2020 MLS NATIVO XXV.

The 2020 MLS NATIVO XXV ball celebrates the league’s 25th season. By incorporating blue and green accents, it pulls inspiration from MLS’ original logo and its first-ever match ball in 1996.

The ball, which will go on sale online and in stores on January 2, 2020, is the first of “a series of initiatives” planned to celebrate MLS’ 25th anniversary, according to the league office.

Adidas says the ball has its most sustainable design to date. It is made of 100% water-based materials and print colours.

In addition, the “Hi-White” material used is supposed to allow players to see the ball better on the pitch. The ball is constructed of the same high-performance structure and panels as recent World Cup models.

The new MLS NATIVO XXV is one of the many ways MLS’ will celebrate its milestone year. In the coming months, MLS will unveil a series of initiatives to celebrate 25 years and to kick off a new decade of soccer in North America.

It is also expected that next year’s kits for the clubs will also pay tribute the the 25th-year anniversary of the league’s founding. Now if only MLS would bring back 3rd and alternate kits . . .