Granada CF returns to La Liga

Nerja, Málaga, España (lunes 19 de agosto de 2019) – Kenneth Russo

Granada Club de Fútbol is back in La Liga Santander, and the primary mission this season will be to survive in the top flight of Spanish football. The beginning of a new season is always filled with anticipation, and the battle for la permanencia began with a goleado, a wild encounter Saturday night at the Estadio de la Cerámica in Villarreal, where the rojiblancos produced a 4-4 draw with Villarreal.

Antonio Puertas scored the goal that earned the away point. Manager Diego Martínez, who is the youngest head coach in La Liga, said, “We are a team that believes.” That belief will receive a second test at home this Friday as Sevilla FC come to Granada.

El Granada Club de Fútbol está de vuelta en La Liga Santander, y la misión principal de esta temporada será sobrevivir en la máxima categoría del fútbol español. El comienzo de una nueva temporada siempre está lleno de anticipación, y la batalla por la permanencia comenzó con un goleado, un encuentro salvaje el sábado por la noche en el Estadio de la Cerámica en Villarreal, donde los rojiblancos produjeron un empate 4-4 con Villarreal.

Antonio Puertas marcó el gol que le valió el punto como visitante. El gerente Diego Martínez, quien es el entrenador más joven en La Liga, dijo: “Somos un equipo que cree”. Esa creencia recibirá una segunda prueba en casa este viernes cuando el Sevilla FC visita al Granada.

Se Presentan La Canción De La Liga: Los Latidos Del Fútbol

LaLiga no tenía una música única, un sonido integrador y reconocible, una identidad sonora que hiciera que todos los fans del fútbol español se sintiesen identificados con ella. Hasta ahora

Granada, España (jueves, 15 de agosto del 2019) –

Vacationing in Spain seemed like a good time to highlight this story on La Liga’s new song.

Article is reprinted here:

Los latidos del futuro, compuesta por Lucas Vidal, ganador con solo 35 años de dos Goya (Palmeras en la nieve y Nadie quiere la noche) y un Emmy por la composición del tema musical de la cadena ESPN para los Juegos Olímpicos de Rio de Janeiro 2016, es la nueva banda sonora de LaLiga.

Una canción que une a los aficionados de todos los colores en las mismas notas musicales y un tema que demuestra que la pasión por el deporte rey está por encima de un equipo concreto. “Ha sido un sueño en mayúsculas. Recibí el encargo con gran emoción e inmediatamente supe que se trataba de una responsabilidad y que debía estar a la altura de la afición. Precisamente es el público el que me ha servido de inspiración, gracias a su latido al unísono, a su energía y a su entrega. Espero devolverles con esta identidad sonora la pasión que sienten al ver cada partido de LaLiga”, afirma Lucas Vidal.

— Read on

Los latidos del futuro

Budweiser Announces Global “Be A King” Campaign With Sponsorship of La Liga and Premier League

New activations in more than 20 countries.

Budweiser, known as “The King of Beers,” will roll out its new campaign “Be A King” as part of these new sponsorship agreements.

Miami, Fla. (Tuesday, July 30, 2019) –

Budweiser, an international brand of Anheuser-Busch InBev, (“AB InBev”) announced last week a multiyear agreement to be a sponsor of both La Liga and the Premier League. This new sponsorship agreement will make Budweiser the official beer of the two top leagues in the world and will see activations across five continents and in more than 20 countries, including the United Kingdom, China, South Africa, India, Chile and Nigeria. Fans will be brought closer to the players they follow through a series of unique programs around the world. It The two league sponsorship will be the company’s biggest-ever integrated marketing campaign.

Separately, on July 7, 2019, Budweiser also announced a sponsorship deal with the National Women’s Soccer League (NWSL).

The new sponsorship assets include 30-second video ads for both the Premier League and La Liga that feature on-pitch action intercut with Budweiser product shots to emphasise the slogan: “Beer of Kings.”


It had been rumoured since last November that Budweiser was looking to strike a deal with the Premier League. Now, they will replace Carling as the league’s official beer partner. Meanwhile, in Spain, Budweiser’s new sponsorship cannot be activated just yet, as La Liga is contractually bound for one more season with it current deal with domestic beer brand Mahou Cinco Estrellas.

Mahou Cinco Estrellas has one more season as official beer of La Liga.

The rights in the two deals are broadly similar. Under the multi-year deals, Budweiser will get an extensive suite of rights to activate globally, including LED perimeter boards, collective image rights, on-package branding rights, and exclusive content rights.

For its Premier League and La Liga sponsorships, Budweiser has planned year-long marketing programs that will include viewing parties for fans, limited-edition packaging and content focused on seminal players both on and off the pitch.

Eelco van der Noll, head of partnerships at AB InBev, described the deals as the “missing piece in the puzzle” for Budweiser’s sponsorship program in between World Cups. Now, Budweiser will be in the spotlight every year during the Premier League and La Liga seasons.

One of the primary components of the deal is on-package branding rights, which will see the La Liga and Premier League players, logos and trophies pictured on Budweiser’s primary and secondary packaging.

Richard Masters, interim chief executive of the Premier League said, “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

La Liga President Javier Tebas also commented, “We’re committed to growing the passion for football around the world. This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. The global visibility of Spanish clubs will be strengthened thanks to this agreement.”

Pedro Earp, chief marketing officer at AB InBev said: “We are excited to kick-off these long-term partnerships with the Premier League and La Liga, two world-class football competitions.” He added: “These partnerships will allow us to further connect with key consumers and football fans across the globe. We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.”

Budweiser is already a long-time partner of the Fifa World Cup, but is strengthening its ties with football via this new association with two of the world’s most famous leagues. Earlier this year, it became the official beer of the England senior women’s team and of Wembley Stadium.

Particulars: Collective Images

In each collective image, Budweiser has to use at least four Premier League players, each representing different clubs, and seven La Liga players, also representing different clubs.

Content Rights

The rights in the two deals are broadly similar, but there are some differences when it comes to content rights and LED rights.

LED Rights

At La Liga, Budweiser will get 3-4 minutes’ LED time per game at every fixture except Barcelona and Real Madrid home games. [This is likely due to sponsorship agreements those clubs have in place with brewers Estrella Damm and Mahou Cinco Estrellas, respectively.]

Under the Premier League deal, Budweiser will also get a smaller share of Premier League LED rights, which it has purchased through an agreement with a third-party provider.

Next Page: Why the new deal with Budweiser is significant to La Liga

Resumen en español

Budweiser, marca internacional de Anheuser-Busch InBev, anunció la semana pasada un acuerdo de varios años con dos de las principales ligas de fútbol internacionales, la Premier League y La Liga. Como antiguo socio de la Copa Mundial de la FIFA™, y seguidor de las ligas de fútbol y de diversas selecciones nacionales de todo el mundo, Budweiser se enorgullece de ampliar su apoyo al deporte rey conectando con más aficionados al fútbol cada año. Estos nuevos acuerdos se activarán en los cinco continentes y en más de 20 países, incluyendo a Reino Unido, China, Sudáfrica, India, Chile y Nigeria, acercando a los seguidores a sus héroes del fútbol gracias a una serie de programas únicos en todo el mundo.

Siendo la marca de cerveza más valiosa del mundo, the King of Beers lanzará su campaña global Be a King junto con estos acuerdos. Esta campaña inspirará a aficionados de todo el mundo acercándolos a los reyes del deporte. Las acciones incluirán envases de edición limitada mostrando los emblemáticos trofeos de liga, ‘viewing parties’ exclusivas, activaciones en broadcasters y contenido diseñado para celebrar la grandeza de los jugadores en el terreno de juego y su impacto cultural fuera del mismo.

“Nos entusiasma poner en marcha estos acuerdos a largo plazo con la Premier League y La Liga, dos competiciones de fútbol de categoría mundial. Estas asociaciones nos permitirán conectar aún más con los consumidores clave y seguidores del fútbol de todo el mundo”, declaró Pedro Earp, director de marketing de AB InBev. “Nos apasiona el fútbol, igual que a nuestros consumidores, así que no podemos estar más orgullosos de homenajear al deporte, a los jugadores y, lo que es más importante, a sus aficionados”.

Richard Masters, director general en funciones de la Premier League afirmó: “Estamos encantados de anunciar que Budweiser será un nuevo socio de nuestra competición. Budweiser tiene un gran historial de innovadores patrocinios de fútbol, incluyendo el de la Copa Mundial de la FIFA™ durante muchos años. Estamos deseando trabajar juntos para desarrollar esta asociación y atraer el entusiasmo de nuestros aficionados de todo el mundo”.

El presidente de La Liga, Javier Tebas, añadió:

“Estamos comprometidos con aumentar la pasión por el fútbol en todo el mundo. Esta asociación histórica con Budweiser será una gran aportación a la creciente emoción y expectativas para esta temporada y estamos muy felices de tenerlos como socios. La visibilidad global de los clubes españoles se fortalecerá gracias a este acuerdo”.

Real Madrid CF Will Not Seek Naming Rights For Estadio Bernabéu

Club will not seek naming rights partner for the revitalization of the Bernabéu Stadium; Has “great opportunities” in business without changing the name of the stadium.

Miami, Fla. (Thursday, July 25, 2019) – Kenneth Russo

What’s in a name? In the case of a famous one, a reason not to alter it.

One of the world’s most iconic football stadiums will not be adopting a corporate name. This news came from Real Madrid Club de Fútbol’s Global Head of Partnerships, David Hopkinson.

As reported in Spanish publication ReasonWby.Es, Hopkinson had been interviewed and asked about this ahead of the World Football Summit 2019. It was believed that Real Madrid would seek a stadium naming rights partner. He commented, “Anything is possible, but to put a corporate name on the stadium probably would be incorrect. There are places around the world that are iconic and must be respected.” (“Hay lugares en todo el mundo que son icónicos y deben respetarse”) He also added that Real Madrid enjoys an extraordinary assortment of income-generating opportunities that do not involve adopting a corporate name for the home of Los Blancos.

“Hay lugares en todo el mundo que son icónicos y deben respetarse”

While the stadium’s name is not changing, many aspects of the stadium will be. The club is planning a complete transformation of the Estadio Santiago Bernabéu, which is expected to take until 2023 to finish.

Madrid’s ambitious plans for a “digital stadium of the future,” were made possible after securing loans totalling €575 million (£497 million/$641 million USD) in April, 2018 from two US-based financial institutions: Bank of America Merrill Lynch and JP Morgan. They will start repaying the loans in 2023 at a fixed 2.5 percent interest rate through 2049. The club will service an annual debt of €29.5 million per year on the project throughout the period.

Hopkinson, a Canadian, (and graduate of McGill University) was hired in summer of 2018, after having worked with Maple Leaf Sports and Entertainment (MLSE), where he was the Chief Commercial Officer. MLSE is the parent company of Toronto Football Club (MLS), the Toronto Maple Leafs (NHL) and Toronto Raptors (NBA). Explaining the overall business strategy of Real Madrid, Hopkinson said that Real Madrid believes the more it is able to internationalise its business, reputation, and fan base, in the process making the club a global enterprise, the more opportunities the club will have with sponsors around the world.

“Cuanto más podamos internacionalizar nuestro negocio, nuestra reputación, nuestra base de fans, para globalizar este negocio, más oportunidades tendremos con patrocinios en todo el mundo”, detalló.

La renovación incluirá un techo retráctil, nuevos servicios y experiencias diseñadas para los fanáticos, que aprovecharán las posibilidades de lo digital.

The renovation will include a retractable roof, new services and experiences designed for fans, taking advantage of the latest in digital stadium technology.

While a football club can expect millions of dollars to have a corporate name on its stadium, in the case of Real Madrid CF, Hopkinson believes the benefit of not changing outweighs the increased revenue. Reaching that conclusion was probably also made easier by the fact that Real Madrid was looking for a naming rights sponsor but actually had difficulty attracting one. Potential sponsors were cautious to invest given the status of the stadium as one of the most famous in the world. It was thought, and altogether realistic to believe, that people would still refer to the stadium as the Estadio Santiago Bernabéu no matter what corporation sponsored the venue.

Video: Real Madrid CF

ReasonWhy.es: El Real Madrid no busca un nombre comercial para el estadio Santiago Bernabéu

Sports Pro Media: Oct. 2018: Réal Madrid Struggle For Naming Rights Deal


Photo Gallery (credit: Real Madrid CF)

Felipe VI celebró la Copa del Rey y el Centenario del Valencia en Mestalla

Valencia, C.V. (lunes, 15 de julio de 2019) Kenneth Russo –

El Valencia Club de Fútbol recibió la visita del rey Felipe VI en el estadio de Mestalla esta semana para conmemorar el centenario del club blanquinegro. Su majestad ha contado con la Copa ganada en Sevilla como un testigo de excepción, un trofeo que recibió el 25 de mayo el capitán Dani Parejo de manos del monarca.

Bajo unas fuertes medidas de seguridad, Felipe VI apareció en el césped de Mestalla por el túnel de vestuarios acompañado del presidente de la Generalitat Valenciana, Ximo Puig, el alcalde de Valencia, Joan Ribó, y el presidente del Valencia Club de Fútbol, Anil Murthy.

También le acompañaba el ministro en funciones de Ciencia e Innovación, Pedro Duque.

El presidente del Valencia, Anil Murthy, aseguró que la presencia del rey Felipe VI en Mestalla este lunes fue “el broche perfecto al Centenario” del club y apuntó que fue “otro día histórico”.

Murthy reveló que en el encuentro, que tuvo una primera parte abierta a los medios en la que el monarca posó con la plantilla del club y varios de sus directivos además de con algunas autoridades y otra privada, hablaron de la final de la Copa del Rey que el Valencia conquistó el pasado 25 de mayo. Dijó en una declaración facilitdada por el club:

“Hemos hablado de la final de Sevilla. Fue un día perfecto para los valencianistas y hoy ha sido la guinda con la visita de S.M. el rey, una persona muy agradable que conoce bien el deporte y al que le gusta mucho el fútbol”.

Anil Murthy, Presidente de Valencia C.F.

Murthy también señaló que la visita es una demostración de que la entidad tiene “grandes ambiciones” y auguró que el club va a “crecer”. Según dijo, el rey “ha observado que el Valencia CF tiene una identidad muy fuerte, está muy claro qué club somos hoy, un club muy serio”.

“Ha sido un día muy emocionante y el rey se ha llevado la camiseta de recuerdo. Además, siempre será bienvenido en Mestalla”, señaló.



Felipe VI también celebra la Copa y el Centenario del Valencia en Mestalla
— Read on https://www.google.ca/amp/s/amp.marca.com/futbol/valencia/2019/07/15/5d2c5515ca4741ee488b45b5.html

Renovation Project at Estadio Anoeta In San Sebastián Nearing Completion. Read More: (EN/ES)

The popular Basque city of San Sebastián (Donostia) is well known for its world-class tourist attractions, from La Concha Beach to the Comb of the Wind sculpture to the International Film Festival. This rich culinary and cultural city will also soon have a completed renovation of its football stadium as well. La Liga club Real Sociedad is engaged in a redevelopment of its Estadio Anoeta which will transform it into one of the best venues in Spain.

Read more: https://kennethrusso.com/international-stadium-projects/

La ciudad de San Sebastián, en el país vasco es conocida por sus atracciones turísticas de clase mundial. Desde la playa de la Concha hasta el Peine del Viento o el Festival Internacional de Cine, la ciudad está considerada una de las más bellas de España. La remodelación de su estadio de Anoeta está destinada para crear uno de los mejores lugares de España, otro hito clave que atrae a los visitantes a la ciudad vasca.

Lee más: https://kennethrusso.com/international-stadium-projects/

“Queremos que el estadio sea atractivo no solo para un tipo de aficionado”, dijo el presidente del club, Jokin Aperribay. “No queremos que sea solo para los jóvenes, o solo para las personas mayores o solo para las familias, queremos que sea para todos”.

Real Mallorca’s ‘courtside’ seats bring a touch of the NBA to Spanish football

The club’s VIP Corner puts spectators right next to the action in a manner more commonly seen in the US basketball league.

Ideal for sponsors, partners and fans alike, this unique initiative delivers premium services and catering, conference opportunities.

Miami, Fla. (May 31, 2019)

The sight of VIP guests sitting courtside in the NBA is a familiar one, but it is far less common in the world of football. However Spanish football side Real Club Deportivo Mallorca is changing that with its own uniquely crafted VIP offering that puts spectators as close as possible to the pitch of its Estadi de Son Moix stadium.

“The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,”

Maheta Molango, CEO

The Balearic Islands team thought of the concept after visiting the United Ststes and taking in an NBA game at the home of the Phoenix Suns. Mallorca officials remarked about the fact that VIPs at games of US sports leagues are brought closer to the action, instead of being only offered a luxury box high up in the stands. “The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,” Maheta Molango, RCD Mallorca’s CEO, remarked. This transforms the match day experience for those in this section.

The VIP Corner at Real Mallorca has room for about 20 people placed in a luxury area on the running track that surrounds the pitch, where they are offered catering, such as freshly made pizzas, and even beverage service during the match. “We wanted to turn our athletics track into an opportunity” explained Molango. “It has had a great reception from our fans.”

The goal of the VIP Corner is to offer a sense of exclusivity and a unique experience. A ticket in the VIO Corner also provides extra value. At the end of the game, the VIPs are treated to priority entry to what the club calls “the third half.” This is a meet and greet event where they can chat with the players and coaching staff and complete their memorable day with autographs or photos.

The results over the two years since its inception have been very positive. “We first implemented this initiative two years ago, testing it in the Second Division B and the numbers were very good,” Molango noted.

The club offers the VIP Corner to its corporate sponsors. “We have two types of clients, those that buy seats individually and companies that use VIP Corner as an opportunity to do business and to entertain customers and employees. Some companies buy the whole VIP Corner for exclusive use during a match. The feedback has been very positive here. People appreciate the creativity and originality that they have not seen in other football stadiums.”

Added Value To Partners

One of the positive attributes of having a stadium element like the VIP Corner is that is can be used even when there is not a football match taking place.

“It is also used for corporate events during other days,” revealed Molango. “It’s a perfect place to hold corporate events, from networking to business conferences, training courses, colloquiums and end-of-the-year events, among others.” Adjacent to the VIP Corner is a large indoor room which is attached to the club’s press room. This can also be used to ensure the club is maximizing revenue potential at the stadium throughout the year.

Mallorca receives millions of vacationers annually and the opportunities this initiative presents makes perfect sense in the eyes of Molango and create clear opportunities for the club’s partners. “We aim to take advantage of the 15 million tourists who come to Mallorca every year,” he said. “One package that we offer allows the VIP fans to be collected at their hotel by a driver, they see the game in the VIP Corner, they take part in “the third half” and then they have the option to choose one of our partner restaurants and be transported there by our driver. With this experience, the visitor can a plan for the whole day. We’re also helping sponsors to show off their product, which is something they value a lot.”

As if this writing, Mallorca sit 5th in the table in the Spanish second division, La Liga 123, and are in position for the promotion playoffs for a spot in La Liga. Promotion would only increase the value of the VIP Corner.

Football fans and visiting businesses alike now have another reason to visit the Islas Baleares. Initiatives such as these demonstrate how ideas from different sports and even different countries can lead to innovations that present a fresh take on the match day experience.


L’Estadi de Son Moix

Informació en Catalá:

L’Estadi de Son Moix és un recinte esportiu situat a la ciutat de Palma construït amb motiu de la celebració de la Universiada 1999 a Palma. És l’estadi és on disputa els partits el RCD Mallorca des de l’any 1999, ja que el club té un acord amb l’ajuntament de la ciutat per a la seva explotació amb finalitats esportives per un període de 50 anys. L’estadi està situat en el Camí dels reis s/n

Té capacitat per 23.142 espectadors i té unes dimensions de 105 x 68 metres. L’estadi disposa de 2000 focus de llums, zona de premsa de 150 metres quadrats i capacitat per albergar uns 300 periodistes. La zona d’aparcaments disposa d’1.500 m² per a unitats mòbils de televisió, 40 places per a premsa i 2700 per a públic en general.

The Son Moix Stadium is a sports center located in the city of La Palma built to celebrate the Universiada 1999. It is the home stadium of RCD Mallorca since 1999. The club has an agreement with the city council for use for a period of 50 years.

As seen in La Liga Newsletter, April 23, 2019