MIAMI MLS CONCEPTS 2014-2018

by KER Degns (Studio K)

In the long ¨winter¨ between the initial excitement of the announcement by David Beckham in 2014 that he had chosen Miami to be the home of his new MLS expansion club, and the official unveiling of the team name and badge in the early morning hours of Wednesday, September 5, 2018, I (and a few others) had tried to envision what our team colours and badge might look like.

Here are some of the concepts and ideas I had played with:

This logo concept was extremely popular, receiving much support on social media. The type face is Anastasia, and the sun and sunrays, in addition to being very reflective of Miami, were also a nod to the prior team Miami Fusion. The year, 1896, is the year of Miami´s founding. The colours incorporated those of the Fusion with an aqua colour to reflect the beach areas so popular with locals and tourists alike.
1896 – The year Miami was founded would lend a European feel and theme for the club.


Club Atlético Miami

Another popular concept which I worked on with three other Miami MLS Supporters.

Sport Club Náutico Miami

Náutico Miami: Branding
Video uploaded to YouTube Channel : kerussomundo


2018 MLS Miami Teaser


Concept for Club Internacional de Fútbol Miami – ©️2016 Studio K



Fútbol Club Miami, an early concept I submitted to owners of Miami MLS in 2014.

StudioK Designs, ©️2018

2018 Logo Concept – Using an art deco inspiration and colours used in teaser videos put out by the team in summer 2018.


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