September 5, 2018: The Day “Fútbol Miami” Became Club Internacional de Fútbol Miami

Name and Logo Reveal

The club had been officially confirmed as a member of Major League Soccer on January 29, 2019, at a ceremony held at the Knight Concert Hall at Adrienne Arsht Performing Arts Center in Downtown Miami.

Up until this time, the club had no official name, and was generally referred to as “Miami MLS.” From January 29, 2018, the club went by the placeholder name “Fútbol Miami” or “Fútbol Miami MLS,” While the legal name continued to be Miami Beckham United, LLC.

Declining to go the route of a traditional press conference, the name and logo of Club Internacional de Fútbol Miami was revealed in a unique, exciting way. Actually, it was carried out in three ways.

First, they commissioned local artist Alejandro Mijares to paint a mural on the side of a building in the city’s Brickell neighbourhood, at the corner of SW 8th Street and SW 1st Avenue. The mural was kept under wraps until 5:00 a.m. on the morning of Wednesday, September 5, 2018.

Second, the team had the front and back pages of the Miami Herald and El Nuevo Herald wrapped in pink and announcing the name and logo. As the paper was distributed, early morning readers were able to see the name and logo.

Third, the team allowed its supporters’ group, Southern Legion / Legión del Sur to be the first to announce the name and logo over social media channels beginning at 5:06 a.m. on the morning of Wednesday, September 5, 2018:

Inter Miami CF has involved its supporters groups since the beginning; here is the tweet by Southern Legion / Legión del Sur at 5:06 a.m. on Wed. Sep 5, 2018.

Managing Owner Jorge Mas posted tweet at the same time as the supporters’ group announcement:

Then, Inter Miami CF posted its first tweet under its new name:

As the sun rose on a new day in Miami, further social media posts, including Twitter, were sent from the club and from its owners, explaining the name, logo and its symbolism.

David Beckham checking out the morning news in Miami Beach on September 5, 2018.
Mural painted by Miami artist Alejandro Mijares.
Miami Herald and El Nuevo Herald edition of September 5, 2018.

Mantra