Sleeve Sponsorships

After a successful unveiling in some European leagues, Major League Soccer will begin allowing clubs to have sleeve sponsors.


Start Date

2020 season ( 4 year pilot program)

Primary Advantage

Represents an additional source of revenue for the league’s clubs.

Anticipated Revenue

Between $500,000 and $1 million USD per year to the clubs able to fill the new slot.

Comparison to Premier League Revenue

Manchester United’s deal with Kohler is worth as much as UK£20 million ($26m USD) a season.

Arsenal have a £10 million-a-year ($13m USD) sleeve sponsorship deal with ‘Visit Rwanda’ as the club’s official tourism partner.

Regulations

In addition to the sponsor on the front of a kit (jersey), clubs will be able to place a second sponsor on the right sleeve of the game kit.

The size of the sponsored sleeve patch will replace and be roughly the same size as the existing MLS logo on the right kit sleeve, which is roughly 2.5 by 2.5 inches. (6.35 x 6.35 cm).

Sleeve Sponsorship available only to those clubs that have already secured a primary kit sponsor.

What They Said

“This is an indication of a pretty robust sponsorship market,” said Gary Stevenson, president and managing director of MLS Business Ventures. “We wouldn’t do this if we hadn’t seen significant growth.”


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