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brand Major League Soccer (MLS)

MLS 2020 Anniversary Kits – Uniformity Prevails

Each team–except for expansion clubs Nashville and Miami and the rebranded Chicago Fire–boasts one carryover and one new kit for the league’s landmark 25th season. February 12, 2020 — We now have 26 MLS teams, and that means 26 sets of white shirts to critique. Exciting, eh? Last Wednesday, each of those 26 teams introduced […]

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Around MLS brand commercial marketing

MLS: 25th Season Official Game Ball Unveiled

MIAMI, Fla. (November 11, 2019) — Next season is still almost four months away, but we now know what next year’s official Major League Soccer game ball will look like. Shortly after the Seattle Sounders FC lifted the MLS Cup Sunday, Major League Soccer and adidas revealed the official match ball for the league’s 25th […]

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Around MLS Stadiums & Facilities

Chicago Fire Announce Return To Downtown Chicago; Sign La Liga Player

The Chicago Fire will return to Soldier Field. MIAMI, Fla. (October 25, 2019) — The club announced its return to the iconic downtown stadium, where their home opener will be versus Atlanta United on March 21, 2020. As earlier reported on Russo Soccer, the plans have been known for months, but the Fire waited to […]

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commercial Vuelta de La Liga

Real Madrid CF Will Not Seek Naming Rights For Estadio Bernabéu

Club will not seek naming rights partner for the revitalization of the Bernabéu Stadium; Has “great opportunities” in business without changing the name of the stadium. Miami, Fla. (Thursday, July 25, 2019) – Kenneth Russo What’s in a name? In the case of a famous one, a reason not to alter it. One of the […]

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brand Womens Football

Chicago Red Stars’ Elevated Shirt A Massive Hit

CHICAGO (April 27, 2019) — At the beginning of the NWSL season, a professional soccer team in Chicago unveiled a new home kit. It took less than 24 hours for the Chicago Red Stars to sell out of every single size of this 2019 home shirt, known as the “Elevated kit” It has been an […]

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Around MLS

Chicago Fire Negotiating Stadium Lease Buyout And Possible Rebrand

Chicago Fire News: Will There Be An Early Termination Of The Lease at SeatGeek Stadium? According to the sports publication The Athletic, citing multiple sources with knowledge of the negotiations, Chicago Fire and Major League Soccer are in discussions with the Village of Bridgeview to arrive at an early termination of the lease with the […]

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Around MLS soccer

New Source of Revenue Coming to MLS in 2020

MLS mirroring the trend in other leagues around the world. Miami, FL (Wednesday, January 23, 2019) by Kenneth Russo – Major European leagues have it. The trend has been adopted in North America by the NBA. And now, your local Major League Soccer club will have a new look with the 2020 season. In an […]

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soccer

Want to Establish a Great Culture at Your Soccer Club? Do this first.

Miami, FL (Tuesday, January 15, 2019.) – At the core of any successful company is a great culture. To establish one, think about how you want your company to impact the world. Where does one begin this? Football (Soccer/Fútbol) clubs are no different. What do two of the largest clubs have to say about this? […]

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commercial soccer

Inside the MLS’s strategy to become the ‘sport of the new North America’ | The Drum

The Drum finds out how America’s premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans. — Read on http://www.thedrum.com/news/2018/09/05/inside-the-mlss-strategy-become-the-sport-the-new-north-america

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Club Internacional de Fútbol Miami Inter Miami Hoy

David Beckham – My new MLS club to be styled on Man United

When the club is eventually up and running, Beckham says it will be modelled on United, where he spent 12 successful years as a player. LONDON (October 19, 2015) — David Beckham says his new Miami club will be run like Manchester United. Beckham is trying to establish a franchise in Florida, with Major League […]