JEAN-FRANÇOIS PLANTE, Le Droit (17 janvier 2020) — Mis à jour le 18 janvier 2020 à 0h25
Le Fury d’Ottawa est mort en novembre 2019. Depuis, le club de la USL a été vendu et déménagé à Miami en Floride, mais ça n’empêchera pas le soccer professionnel de revenir à la Place TD dès avril 2020.
Jeff Hunt, qui est un homme d’affaire bien connu à Ottawa, celui qui a relancé les 67’s dans la Ligue de Hockey de l’Ontario et le Rouge et Noir dans la Ligue canadienne de football, a annoncé au Droit la venue d’une équipe de la Canadian Premier League (CPL) vendredi soir.
Pour l’instant, son rôle a consisté à faciliter la venue d’une huitième franchise dans la CPL, mais Hunt devrait occuper plus de place dans la prochaine phase du soccer professionnel à Ottawa. Depuis des mois, il a travaillé avec des partenaires européens qui veulent implanter leur image de marque au Canada.
Selon des informations qui circulent déjà dans les médias d’Espagne, il s’agirait de l’Atlético de Madrid de La Liga d’Espagne.
« Je ne peux pas dévoiler l’identité de mes partenaires. Ce n’est pas à moi de faire cette annonce, mais je peux vous assurer que le soccer sera de retour à Ottawa en 2020 et que la franchise sera menée par un club riche en histoire. C’est une dynastie du soccer en Europe. C’est comme si le Canadien de Montréal décidait de lancer sa propre équipe en Allemagne ou en Espagne », a dévoilé Jeff Hunt, qui est devenu partenaire minoritaire de l’OSEG après avoir laissé la présidence du groupe en 2018.
L’OSEG était propriétaire des 67’s, du Rouge et Noir et du Fury, mais le groupe ne sera pas impliqué avec le nouveau club de soccer. Jeff Hunt est toujours gouverneur des 67’s, mais sa priorité sera dorénavant l’implantation du club de soccer de la CPL à Ottawa.
« Quand le Fury a fermé boutique, la CPL m’a approché pour que je l’aide à amener un club dans la capitale nationale. Pour elle, c’était important d’avoir huit clubs en 2020. Son calendrier n’a pas encore été dévoilé parce qu’ils ont toujours voulu qu’Ottawa soit incluse dans la saison 2020. Cette ville a déjà eu un club de soccer à succès. Tout ce qu’il fallait, c’était un partenaire aux reins solides. Nous avons trouvé. Présentement, je conseille ce groupe, mais dans les bonnes circonstances, mon rôle prendra de l’ampleur. Pour moi, ce serait l’occasion de compléter mon trifecta hockey/football/soccer. Le Fury, c’était le projet de John Pugh. Je vais prendre le relais. Je n’ai pas perdu ma passion du sport. »
À ceux qui disent qu’il se fait tard pour mettre une équipe professionnelle sur le terrain dès avril 2020, Hunt répond que le club européen a toutes les ressources nécessaires pour meubler un alignement en un rien de temps.
« Je fais l’annonce du retour du soccer aujourd’hui, mais nous travaillons le dossier depuis des mois. Le club européen a déjà identifié les joueurs qui viendront jouer à Ottawa et nous avons encore plusieurs joueurs locaux qui peuvent être mis sous contrat afin de compléter notre contenu canadien », a ajouté Jeff Hunt.
Dans un échange de textos avec Le Droit, le Gatinois Maxim Tissot a notamment indiqué qu’il n’avait pas encore signé de nouvelle entente pour 2020 et qu’il avait de l’intérêt à jouer avec l’équipe de sa région. Antoine Coupland, de Chelsea, pourrait aussi revenir tout comme les joueurs canadiens Callum Irving, Jamar Dixon, Thomas Meilleur-Giguère et Nana Attakora.
Selon Jeff Hunt, le Fury a déjà établi une fondation solide pour le soccer à Ottawa et est prêt à passer à la prochaine étape.
« Tout ce que nous avons à faire, c’est de bâtir avec ce que le Fury a fait en y ajoutant une saveur internationale. Les partisans ont aussi démontré un attachement profond pour la CPL (une ligue qui entamera sa deuxième saison en 2020). De grandes choses attendent ce club. Il ne reste qu’à finaliser quelques détails. »
Os culés aumentaram sua rotatividade em 21,7% na temporada 2018/19
Real Madrid desce para a segunda posição no ranking elaborado pela Deloitte
BARCELONA (3a feira-14 de janeiro de 2020) —
Do ponto de vista do futebol, o Futbol Club Barcelona não se diverte após ser derrotado na semifinal da Supercopa da Espanha e com a demissão do técnico Ernesto Valverde. Mas, do ponto de vista econômico e financeiro, o clube catalão vive uma de suas melhores etapas.
Segundo o estudo da Football Money League, preparado pelo consultor Deloitte, o Futbol Club Barcelona acaba de se tornar o clube de futebol com mais renda no mundo, superando, assim, seu eterno rival: o Real Madrid.
Segundo este relatório da consultoria Deloitte, os catalães aumentaram seu faturamento em 21,7% na temporada 2018/19, atingindo vendas no valor de 840,8 milhões de euros. A Deloitte atribui esse aumento de receita de Barcelona à mudança de seu foco comercial em atividades como merchandising e licenciamento. Aponte especificamente:
“Reconhecendo o poder de sua marca, o clube assumiu maior controle de suas operações, em vez de confiar em terceiros para esses serviços”.
TOP 3 CLUBES DE FUTEBOL COM MAIS RENDA (2020)
_Dados Apresentados por Reason Why de Deloitte
FC Barcelona, 840.8 €
Real Madrid CF, 757.3 €
Manchester United FC, 711,5 €
Enquanto isso, o Real Madrid mal viu sua receita crescer 0,9%, para 757,3 milhões na primeira temporada sem Cristiano Ronaldo. A terceira posição na classificação de riqueza econômica de acordo com a Deloitte é mantida pelo Manchester United, com vendas de 711,5 milhões, a quarta é para o Bayern de Munique, enquanto o PSG ocupa o quinto lugar no Manchester City.
Um grande negócio
Pode-se concluir que os negócios em torno do futebol continuam a crescer sem parar. De fato, os 20 clubes com maior faturamento do mundo excederam 9,2 bilhões de euros em receita na última temporada. Isso representa um crescimento anual de 12% e estabelece um novo recorde histórico.
Los culés han aumentado su facturación un 21,7% en la temporada 2018/19
El Real Madrid baja a la segunda posición del ranking elaborado por Deloitte
BARCELONA (el 14 de enero de 2020) —
De la perspectiva futbolística, el Fútbol Club Barcelona no pasa por un buen momento después de haber sido derrotado en la semifinal de la Supercopa de España, y la destitución del técnico Ernesto Valverde. Pero desde el punto de vista económico y financiero, el club catalán vive una de sus mejores etapas.
Según el estudio Football Money League, elaborado por la consultora Deloitte, el Fútbol Club Barcelona acaba de convertirse en el club de fútbol con más ingresos del mundo, superando así a su eterno rival: el Real Madrid.
Según este reporte de la consultora Deloitte, los culés han aumentado su facturación un 21,7% en la temporada 2018/19, hasta alcanzar ventas por valor de 840,8 millones de euros. Deloitte atribuye esta subida de ingresos del club azulgrana al cambio en su enfoque comercial en actividades como el merchandising y la concesión de licencias. En concreto apuntan:
“Reconociendo el poder de su marca, el club ha tomado un mayor control de sus operaciones, en lugar de depender de terceros para estos servicios”.
TOP 3 CLUBS DE FÚTBOL CON MÁS INGRESOS (2020)
_Data Presented by Reason Why from Deloitte
FC Barcelona, 840.8 €
Real Madrid CF, 757.3 €
Manchester United FC, 711,5 €
El Real Madrid, por su parte, apenas ha visto crecer sus cuenta de ingresos un 0,9% hasta los 757,3 millones en la primera temporada sin Cristiano Ronaldo. La tercera posición en la clasificación de riqueza económica según Deloitte la conserva el Manchester United con unas ventas de 711,5 millones, la cuarta es para el Bayern de Munich mientras el PSG arrebata al Manchester City la quinta posición.
Un negocio enorme
Se puede concluir que el negocio que rodea al fútbol sigue creciendo de forma imparable. De hecho, los 20 clubes con mayor facturación del mundo superaron los 9.200 millones de euros en ingresos durante la pasada temporada. Esto supone un crecimiento interanual del 12% y marca un nuevo récord histórico.
“It’s a 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes; it’s dark and we’re wearing sunglasses. Hit it!” The Blues Brothers
MIAMI, Fla. (December 1, 2019) —
The franchise is named after the Great Chicago Fire of 1871, and was founded as the Chicago Fire Soccer Club on October 8, 1997, the event’s 126th anniversary. The team began play in 1998 as one of Major League Soccer’s first expansion teams.
Now, they have just undergone a rebrand, one which has drawn the anger of many of their most loyal fans. Just how bad is the new look? It’s bad, and not in the sense of it’s cool, or good, or “that’s sooo bad, take my money now.” No, it’s just plain bad.
Driving in the dark with sunglasses while smoking something may be a good metaphor for this rebrand.
If you’re considering a brand redesign, don’t stray too far from what made your brand successful and distinct in the first place. You want your current audience to recognise you post-redesign. Big, abrupt changes can alienate even loyal fans of your brand.
The Chicago Fire have been in existence over twenty years, long enough to build up a strong and dedicated fan base that takes pride in the team’s image, both on and off the pitch. Their fans have cultivated traditions just like fans of so many other clubs have done. The Chicago Fire are also largely under publicised in their market, the third largest metropolitan area in the U.S. They are a club that could use more attention and more fans, and this was the motivating factor behind why they negotiated their way out of their lease in suburban Bridgeview for a return to the downtown lakefront.
With the Fire moving back to Soldier Field for the 2020 season, there had been rumours that a rebrand was forthcoming. Again, something that could be considered very reasonable given the club’s objectives. An update to their look. What actually happened though, looks more like a complete makeover, one that has been sharply criticised by professionals and fans alike.
Making their new look official, the Fire unveiled a new logo along with the rest of their visual identity, complete with videos and stories created to support the change.
In the Fire’s press release, the team explained “The change from ‘soccer’ to ‘football’ reflects a long-term vision for the club as Chicago’s global ambassador to the world’s game.”
Call me a sceptic, but I find it unlikely that anyone in Tokyo, Krakow or Belo Horizonte will suddenly become a fan of the Fire just because Chicago is now a “football club,” rather than a soccer club. It makes no sense to change it after over 20 years of existence and it makes no difference in terms of fan support or identity. People will still just call the team the Chicago Fire.
There were also arguments that people confuse the badge for the actual Fire department. Again, this misses the mark. The use of a Florian cross, which is a symbol of firefighters the world over, was exactly the point of the Chicago Fire logo, to honour the Fire department, and it gave the Fire a thoroughly distinctive look. A much bigger problem from a branding perspective might be the name Chicago Fire itself. The popular NBC television show “Chicago Fire” appears on Google searches before the soccer team.
Discussing the elements of the logo, the team press release played up the fact that the oval-shaped logo is “first of its kind” in league history. I don’t find an oval logo particularly groundbreaking. It’s commonplace in Italian soccer, for example. It’s also very hard to use an oval logo well. I’ve tried. The most interesting part of the logo is the crown/flame element that is front and centre. The press release states that it’s supposed to represent “flames inverted to become a crown.” The team included a .gif in its official “Stand for Chicago” unveiling package on their website.
This reaction to the above tweet pretty much sums up what most people think about the new look and logo:
The choice of colours is also quite odd. It’s true that MLS has far too many teams with red and/or blue. But the Fire already have two decades in the books and people expect to see them dressed in red. The new colours also already exist in MLS: they look to be identical to those of Real Salt Lake. And with a new team coming to Saint Louis, preliminary images the investment/ownership group released give a strong indication that the team may well adapt the colours of that city’s flag: blue, red and yellow.
Going back the the so-called “fire crown” element, it looks more like mountains than a flame. Not to mention that flames are never geometrically perfect or form triangular shapes. Like the colours, this shape already exists in MLS in the logo of the Vancouver Whitecaps. All of this has led to more than one comment that the mirrored triple peak combined with those colours “makes it look like a bastard child of the Whitecaps and Real Salt Lake.”
If that wasn’t enough, then there is the not so little issue surrounding the crown itself. First of all, Chicago’s image is that of a hard-working city, not a place of royalty in any sense of the word. Second, there is a serious connotation that the crown symbol is connected to in Chicago. It has been a symbol of one of America’s most notorious gangs, The Almighty Latin King and Queen Nation, a/k/a the Latin Kings, the oldest and largest Latino street gang worldwide. The Latin Kings were, you guessed it, founded in Chicago. The press release announcing the new identity says this:
The branding exercise included consultation, focus groups and surveys with fans, partners, staff and MLS conducted over a period of more than 18 months. The process reviewed every aspect of the Club’s existing brand identity. The survey considered the original context of the Club’s name, crest and colors and the needs of a team building for future decades in a rapidly expanding league. Upon completion of the research, the badge, secondary marks and a new typeface were designed by creative agency Doubleday & Cartwright.
How does an 18-month-long “branding exercise” that included “consultation, focus groups and surveys with fans, partners, staff and MLS” not turn up this problematic information, anyway? Assuming this information did become known, wouldn’t it have been a better course of action to avoid using such symbols, in order to steer clear of the negative connotations?
The reaction on social media has been nothing short of disastrous. It seems as if the supporters are standing for Chicago alright, but in a different way than what the team would have hoped for. All you have to do is take a glance at the replies to the Fire’s tweets concerning the new logo and it’s quite clear that this new look has resulted in an overwhelmingly negative response from their fan base.
Despite the new logo being a daring attempt at trying something new, it nevertheless falls far, far short of the standard that you would expect from a rebrand at this point in MLS’s history. Gone are silly names like Clash, Burn and Wiz. Instead of being on a level similar to that of LAFC or Inter Miami, the Fire have fallen back into the MLS logo abyss, where they will keep company with the New England Revolution.
The logo reminds me of one of those generic video game soccer logos seen in the PES video game series for teams that the developers could not obtain licenses for. Think Manchester Red, Manchester Blue, West Midlands Village, North London, London FC, etc.
This is simply a poor look for the Fire. It defies credibility that this could be the end result of eighteen months of work. Supporters are right to reject the logo since it’s a sizeable downgrade from what they already had since their inaugural 1998 season.
I reached out to the Chicago Fire executive vice-president of communications and media to see if the team had any official position with regard to the overwhelmingly negative fan reaction. As of this writing I have not received a response.
Obvious Symbolism In Chicago
It wouldn’t have taken much to update the existing look without, excuse the pun, “burning it to the ground.” For starters, any designer who took time to really study Chicago, spend some time there on the ground, would have noted just how popular the city’s flag is. With its distinct light blue and white stripes and red six-point stars, the flag is commonly found throughout the city, and for good reason. The City of Chicago flag was rated the 2nd best in all of North America by the North American Vexillological Society. These people know their flags. In 2017, the flag celebrated its 100th anniversary of its adoption as the official city flag.
Symbols are important to Chicagoans, and the city’s municipal flag is no exception. The city also has its own municipal device, a Y-shaped symbol that is often found on older buildings.
A Study In Contrasts
Earlier this year, the Chicago Red Stars, the oldest professional women’s soccer club in the United States and a founding member of the NWSL in 2012 (after previously playing in several other leagues), unveiled a new home kit. Referred to as the “Elevated kit,” it is a raging success, both in terms of fan reactions and merchandise sales. Almost half the stock had sold on that first night of the release alone.
The kit was also the product of months of design ideas and in-house study aimed at portraying an image that would be unique to Chicago. The result was a home kit that incorporated the elevated train lines in Chicago, including the famous inner loop, as well as streets and the shoreline of Lake Michigan. Sweeping around the back, the pattern also uses the imagery to incorporate the city skyline. The kit also takes the famous stars from the city flag. It is pure Chicago.
The Red Stars’ kit, which is sold in both women’s and men’s cuts, has become so successful that it can be considered more than just a soccer shirt: It has moved into the category of lifestyle apparel, an achievement relatively few sports teams’ brands attain. When the team reached the championship of the NWSL last month, the Chicago Transit Authority even posted the following message on its twitter account, attaching the video the club had made earlier prior to the kit’s launch.
It’s normal for a segment of the population to be critical of and resist change. It may be human nature. However, this rebrand has been so overwhelmingly poorly received that the club should give serious consideration to being responsive to fans’ reactions.
In the wake of the failed rebrand, scores of ideas have emerged. Artists, fans and amateurs alike have posted their renditions and ideas on social media. Here are two of the many ideas, both of which merit consideration by the Fire:
If you’re a fan of the Chicago Fire but not a fan of the new logo, the best advice is to not give up and do not be silent. Let your feelings be known vocally. Do not buy the new merchandise. Continue to wear the old shirt to games. There is precedent in the world of football for teams realizing that they’ve made a mistake with their logo.
In England, for example, Leeds United unveiled a new logo that depicted a supporter doing a “Leeds salute.” The fans revolted to such a degree that Leeds thought better of it and just continued using their current logo, even though it is also really terrible itself. In that case, Leeds officials claimed they had undergone a rigorous design process that lasted six months and saw over 10,000 people affiliated with the club consulted. Thousands of fans signed a petition calling for it to be scrapped.
“As we look at the feedback today I think it’s clear that the consultation process that we embarked on, that we were very confident had delivered a result, wasn’t extensive enough,” Angus Kinnear, Leeds’ managing director, told BBC Radio Leeds. “We need to reopen that consultation process very clearly.” In response to the wave of criticism, Leeds released the following statement:
“The volume and depth of opinions expressed reinforced the level of passion our fan base has for our club. While the current board of directors are custodians of Leeds United the fans will always be at the heart of everything we do, and you will be listened to. We conducted thorough research into the desire for a change to the crest to symbolise a new era for the club. However, we also appreciate the need to extend the consultation with supporters and we are committed to working with you to create an identity we can all be proud of.”
Staying in England, Everton FC only lasted one season with an updated crest before going back to the drawing board and working up a better look. Both of those situations are strong examples of clubs listening to their fans and doing better by them after revealing a disappointing look.
Mark Willis is an established artist, designer and soccer fan. He has designed what would be a far stronger crest for the Chicago Fire. See his work here: Identity Sketches For The Chicago Fire
If Fire fans continue to make their displeasure known, then this new logo may have a short shelf life. Naturally, the club itself is clearly proud of what they came up. Through silence, they have implicitly stated that they are not considering any changes at this time. The strength of the club’s position and its resolve not to listen to its supporters will be tested both by the degree and duration of the protests against the new identity. In situations where fans’ response is so overwhelmingly negative like it has been thus far, it’s worth at least revisiting the whole idea of a change, even if it’s done quietly and behind the scenes.
It’s fine to admit making a mistake and that may be what the Chicago Fire ultimately need to do in this situation.
In the meantime, Chicago Fire fans have also launched their own petition on Change.org which can be found here: Save Our Fire Identity. As of Tuesday, this petition had more than 4,500 signatures.
One other piece of advice: save this redesign for the Esports team.
A new hotel opened last August and last night had its official opening ceremony. This official ribbon cutting featured special guest Giorgio Chiellini. What makes it unique is that it is the first Italian hotel, and quite possibly the first hotel anywhere to be in collaboration with a football club. Welcome to the J | Hotel.
Juventus has partnered with Lindbergh Hotels, one of the major exponents of Italian tourism, and Juventus. The hotel, which officially opened its doors on August 24, is situated in the heart of the area known as the J | Village, near the Allianz Stadium and J | Medical, and is grounded between the Juventus Training Center and WINS-World International School.
The J | Hotel is unique because an entire wing is dedicated to rooms reserved for the First Team players while also offering services to the public. The rest of the guest room come in a variety of categories. There are also meeting and business spaces on-site.
Guests are guaranteed a “champion’s rest” on beds that are the same as those assigned to the first team players. In most rooms, the minibars are included in the rate, and in all of them, there is a SKY connection to watch all Juve matches on TV.
With the trend around the world for stadiums to be part of larger developments for economic reasons, it is likely that the J | Hotel will not be the only football team to partner with a hotel brand.
Russo Law and Soccer Briefs offers a quick glance on stories making news in the world of football.
Today marks the beginning of the MLS offseason player movement calendar.
The action will start with a 55-hour window starting at 1 pm ET today in which teams may sign and trade players.
Other important dates include the MLS Expansion Draft on Nov. 19, which you will be able to watch on MLSsoccer.com and the MLS mobile app,
Also, the deadline for clubs to exercise options that are contained in some players’ contracts is on November 21.
For players who qualify, the opening of free agency is on November 25.
You can read more about the rules and procedures surrounding the various drafts, the criteria for qualification and the processes for player movement at the Russo Law and Soccer website. Links are below:
The complete offseason calendar is outlined below:
Nov. 11, 1:00 PM ET
Trade Window Opens Following a 10-week roster freeze, MLS clubs may sign and trade players.
Nov. 13, 8:00 PM ET
Trade Window Closes and Blackout Period Begins Blackout Period begins whereby clubs may no longer sign and/or trade players until conclusion of 2019 Expansion Draft.
Club Deadline to submit Bona Fide Offers MLS clubs notify the League Office in writing of players who have been extended a bona fide offer.
Nov. 19, 5:00 PM ET
2019 MLS Expansion Draft Watch live in the MLS app or on MLSsoccer.com. Inter Miami CF and Nashville SC may select up to five players each from the eligible player list. The list of players eligible for selection in the 2019 MLS Expansion Draft will be released on Nov. 16 at 10:00 AM ET:
Club Deadline to Exercise Options MLS clubs notify the League Office in writing of players whose options they are exercising.
Nov. 25, 3:00 PM ET
End-of-Year Waivers The End-of-Year Waivers process is conducted in reverse order of 2019 season finish, taking into account postseason performance. Per the Expansion Priority Draft, Nashville SC will have the 25th pick and Inter Miami CF will have the final selection in each round.
Eligible for selection are players who do not meet the minimum requirements for Re-Entry Process or Free Agency. The list of players eligible for the End-of-Year Waivers will be released on Nov. 22: End-Of-Year Waivers Rules And Procedures
Nov. 25, 3:00 PM ET
Free Agency Opens Clubs may engage with players, other than their own, that are eligible for Free Agency. Free Agency eligible players are out-of-contract and option-declined players who are at least 28 years old and who have completed a minimum of eight service years. The complete list of Free Agents will be released on Nov. 22.
Nov. 26, 3:00 PM ET
2019 MLS Re-Entry Process – Stage 1 The Re-Entry Process, Stage 2 is conducted in the same format as Stage 1 and consists of MLS players who were not selected in the Stage 1. Not all unselected Stage 1 players will be available for selection as players may re-sign with their previous club between stages or may opt out of the process.
2019 MLS Re-Entry Process – Stage 2 The Re-Entry Process is conducted in reverse order of 2019 season finish, taking into account postseason performance. Per the Expansion Priority Draft, Nashville SC will have the 25th pick and Inter Miami CF will have the final selection in each round.
Por primera vez, las cámaras de televisión han tenido acceso al día a día de jugadores como Leo Messi, Gerard Piqué, Marc-André ter Stegen o Luis Suárez.
Miami, Fla. (October 30, 2019) —
Fútbol Club Barcelona will be releasing its own in-house documentary that will take viewers behind the scenes.
This follows other clubs who have produced documentaries, such as Netflix’ work with Juventus and Amazon’s work with Manchester City, Borussia Dortmund and Leeds United.
The Blaugrana version will be an eight-episode documentary each consisting of 45 minutes that focus around eight key games from the 2018-19 season. The exclusive content features dressing room footage, the players’ reactions to last season’s shocking defeat to Liverpool, interviews, and a glimpse into the players’ home lives. Actor John Malkovich provides the narration.
The documentary will be available via Barça sponsor Rakuten and their distribution partners in Europe from November onwards. It will be available in North America although the distribution partner has not been announced.
It is definitely a not-to-be-missed series.
Here is the trailer for the project:
Russo Law and Soccer Briefs offers a quick glance on stories making news in the world of football.