Inter Miami CF Enters Into Agreement with KIN

KIN Partners will be the exclusive sponsorship sales representation agency.

Miami, FL (Tuesday, February 5, 2019) by Kenneth Russo –

Club Internacional de Fútbol Miami (“Inter Miami CF”) continues to make impressive steps in its development, now with slightly more than one year before it kicks off play in North America’s Major League Soccer.

The club announced on February 1, 2019, that it has entered into a contract with the London-based firm, which is headed up by industry veterans Simon Oliveira and Matthew Kay, KIN recently expanded into Miami and Oliveira, the Managing Director of KIN, has previously worked on Beckham’s other business projects. Among KIN’s roster of international clients is Neymar, Jr.

KIN’s role will be to identify and develop sponsorship opportunities for the expansion club.

“Miami is recognised as a global city with a mix of wonderful cultures and we cannot wait to start working with both the vastly impressive ownership group and one of the most exciting properties in world sports today,” said Matthew Kay.

The announcement comes within days after Inter Miami put forward plans to build a training facility, including a multi-purpose stadium, on the site of the Lockhart Stadium, previously used by the now defunct North American Soccer League’s (NASL) Fort Lauderdale Strikers.

Given the transformational aspect of Miami Freedom Park, partnering with an international agency appears to be a smart move. Interest in Inter Miami CF has been high, and the home of the team, in addition to a 25,000 seat stadium, a public park and public soccer fields, will feature hotel, entertainment and retail space as well as a technology hub. It is a US$1 billion complex that will create thousands of jobs and generate millions of dollars in tax revenue to the city, county, state and school board.

© 2019 Russo Law & Soccer

Training Gear Sponsorships Working Out for MLS

Miami, FL (Thursday, January 24, 2019) Kenneth Russo –

Beginning in 2014, Major League Soccer began allowing clubs to sell a separate sponsorship for their training gear. Beginning with the Portland Timbers, followed by the New York Red Bulls, as of 2018, five MLS clubs out of the then 23 (Cincinnati is the 24th club and will enter the league in 2019) had negotiated and signed separate training gear sponsorship agreements.

Traditionally, teams in Major League Soccer and other football leagues around the world signed a kit sponsorship deal with one primary partner. Training kit sponsorships separate out the primary kit sponsor from apparel such as training and warm up gear. The practice has become widespread in European leagues, and the leagues executives noticed.

This separation of sponsorships represents a significant source of revenue for MLS clubs. Though financial details of such deals are not released by the league, it is estimated that a training gear sponsorship can fall into the high six-figure to low seven-figure of revenue annually.

The Portland Timbers were the first MLS club to sign a training kit sponsor, partnering with a local bank named Simple in December, 2014. In 2018, the club entered into a multiyear training kit sponsorship deal with Portland-based contact lens subscription service Sightbox. As part of the agreement, The Timbers and Sightbox will collaborate on a number of community outreach activities. Sightbox will also be prominently displayed at Providence Park, and serve as the presenting partner of the player, coach and staff game day entrance, the Providence Park box office and each individual MLS season.

The Timbers’ new training kit deal followed the club’s signing of a multiyear extension with kit sponsor Alaska Airlines, which has been with the team since it moved up to MLS in 2011. As part of the terms of the extension, Alaska Airlines agreed to permit the Timbers to carve out the training kit rights from its deal. Indeed, it is the ability to unbundle these assets that makes it attractive to clubs.

“Each team has their own situation. If a club is able to bundle everything together and maximize it that way and feels that’s the best approach — great,” said Mike Golub, Timbers President of Business. “For us, this gives us a way to maximize the value of the assets, but also extend our family of partners and increase activation.”

While Golub declined to comment on the financial value of the training kit deal, he did say that combined, they rank in the top tier of revenue deals across the league when compared to other teams. For a smaller market like Portland that matters. “It is material, and while I don’t think anyone will make the case they’re worth as much as the [game] kit sponsorship, there is a high level of value with the amount of exposure you’re able to get in practice every day,” he added.

The New York Red Bulls, who became the second team in MLS to sign a training kit sponsor in 2015, have already renewed the club’s deal with Japanese heavy equipment manufacturer Yanmar. The Japanese company is also a main partner company of J. League’s Cerezo Osaka Football Club. https://www.yanmar.com/global/about/sports/soccer/sponsored/redbull/

The new multiyear deal constitutes’s the Red Bulls largest sponsorship. Yanmar is provided with branding on both sleeves of the club’s training and warmup gear. It is estimated by industry sources that the previous deal stood at more than seven figures annually, and Red Bulls general manager Marc De Grandpre said the sponsorship renewal with Yanmar is an increase over the previous one.

For clubs like the Red Bulls who do not have a stadium naming-rights partner, gaining the most from all marketable assets is critical. In addition to not haveing a stadium naming rights deal in place, the club is owned by Red Bull, who has its corporate logo on the front of the game kits. De Grandpre added that “between coverage of training, the pregame and interviews that are done for national television, it might be our number one earned media driver — it’s a tremendous asset for the club to leverage.”

Their rival in the actual city, New York City Football Club, is among the teams with separate game-day jersey and training kit sponsors, having inked a multiyear deal with New York Presbyterian Hospital in 2015.

New York City Football Club training kit sponsor New York Presbyterian Hospital

In 2017, the Houston Dynamo carved out its training kit sponsorship from its deal with natural resource company BHP Billiton, and signed a multiyear deal with gasoline company 76. That sponsorship with BHP Billiton later ended, leaving Dynamo without a jersey sponsor during the 2018 season, up until this past November, when the club signed with MD Anderson Cancer Center in a multiyear partnership. Chief Revenue Officer Steven Powell said Houston intends to keep the sponsorships separate going forward. In addition to the training gear sponsorship, 76 is also the season presenting sponsor of the club and has entitlement of one of the stadium’s gates.

76 is also the presenting partner of the Houston Dynamo.

“The training kit sponsorship is a high-profile asset that has a really impactful brand integration and brand association,” Powell said. “With the right partner who builds a platform around the assets, I don’t think it dilutes the value of a jersey or naming-rights partner.”

Columbus Crew joined the list of teams with a training kit sponsor in 2018. The original club in MLS signed a deal with Ohio Health. https://www.massivereport.com/2018/1/24/16928038/columbus-crew-sc-reveal-new-training-kit-sponsor-mls-2018

What does the future hold for training gear sponsorships in MLS? The Red Bulls’ De Grandpre believes that in the next few years the bulk of MLS clubs will find a partner in the training kit category. “There’s tremendous value for all the clubs here, both in terms of activation and significant dollars where the sum of the parts can be greater if the club manages it properly,” he said.

Given the numbers involved, there’s certainly no reason to think that prognostication is incorrect. For more on these sponsorships, follow here: https://kennethrusso.com/training-gear-sponsorships/

See Also – https://www.sportsbusinessdaily.com/Journal/Issues/2018/03/05/Marketing-and-Sponsorship/MLS-kit-deals.aspx


© 2019 Russo Law & Soccer

Major League Soccer Libera a Patrocínio De Manga Para A Temporada 2020

Miami, FL (4a feira, 23 do janeiro 2019) – Kenneth Russo –

Seguindo o modelo adotado do Premier League, a Major League Soccer anunciou em 23 de outubro de 2018 que irá liberar os times para fecharem patrocínios de manga para a temporada 2020. Essa medida visa incrementar as receitas das equipes que disputam a liga.

Os potenciais novos acordos deverão variar entre  US$ 500 mil e US$ 1 milhão por temporada. Para efeito comparativo, os gigantes da elite inglesa possuem acordos que variam de US$ 13 milhões e US$ 26 milhões (£ 10 milhões a £ 15 milhões).

“O patch de manga é uma excelente oportunidade para as marcas se conectarem à nossa Liga e aos clubes de formas mutuamente benéficas”, disse Gary Stevenson, Presidente e Diretor Administrativo da MLS Business Ventures. “À medida que a nossa Liga continua a se expandir e com mais fãs nos EUA e no Canadá assistindo a nossos jogos, participando de nossos jogos e interagindo com mídias sociais, a visibilidade os patrocinadores de mangas será substancial.”

Para mas detalhes (em inglês), clique o link:

Sleeve Sponsorships

Want to Establish a Great Culture at Your Soccer Club? Do this first.

Miami, FL (Tuesday, January 15, 2019.)

At the core of any successful company is a great culture. To establish one, think about how you want your company to impact the world. Where does one begin this?

Football (Soccer/Fútbol) clubs are no different. What do two of the largest clubs have to say about this? What does a new club do first?

Read more to find out with the link below!

Continue reading Want to Establish a Great Culture at Your Soccer Club? Do this first.

Union say “show us the money”; Trade all 5 MLS Draft Picks. Here’s why.

Miami, FL (Thursday, January 10, 2019) –

There’s a first time for everything, and for fans of the Philadelphia Union, it will be a quiet Friday. For the first time in MLS history, a team has traded away all of its draft picks. Wednesday, Philadelphia elected to not make any draft choices in tomorrow’s 2019 MLS Superdraft. Instead, the club announced last evening that it sent all five of draft picks in Friday’s draft to FC Cincinnati for up to $200,000 in General Allocation Money (GAM).

In exchange for the picks (Nos. 13, 29, 37, 61 and 85), the Union will receive $150,000 in 2019 GAM. They will receive an extra $50,000 in conditional 2020 GAM, depending upon certain performance metrics being met by any players chosen by Cincinnati in the SuperDraft.

“When evaluating how we want to build our roster for the 2019 season and beyond, we decided that acquiring this money is the best use of our SuperDraft resources,” said Ernst Tanner, Union Sporting Director, in a team statement. “Not only will we look to continue both signing Union Academy products for the first team and Bethlehem Steel FC, as well as attracting young talent from abroad, we believe that this sum of money will help us complete crucial signings ahead of the upcoming campaign.”

Want more explanation? Union Sporting Director Ernst Tanner had this to say when asked by the Philadelphia Inquirer about trading all of the Union’s draft picks for allocation money:

“The level of MLS has increased a lot, and I think that the level of university [soccer] has been more or less the same. There is quite a big gap. … There are lots of players who are quite okay for the USL level, but it doesn’t necessarily make us better in the MLS level, and that is something a lot of clubs are realizing.

Related: Why trading away draft picks made sense for Philadelphia

FC Cincinnati now have double the number of draft picks, 10, which includes three in the first round. In addition to their natural No. 1 selection, they acquired the No. 16 overall selection from LAFC earlier on Wednesday, and have now acquired Philadelphia’s natural first-round pick as well. In exchange, they dealt away nearly all of the $175,000 in GAM they received from LAFC earlier in the day in addition to the draft pick.

Niki Budalic Named First Director of Soccer Operations for Club Internacional de Fútbol Miami – EN|ES|PT|FR

Miami, FL (Monday, January 7, 2019) by Kenneth Russo –

The making of the front office of Club Internacional de Fútbol Miami continued as the club announced today that Niki Budalic will join as the club’s first Director of Soccer Operations. Budalic, a Canadian citizen, will join the Inter Miami CF staff pending approval of his U.S. work permit.

Budalic’s role will be to manage and oversee all soccer operations. He will report directly to Sporting Director Paul McDonough and will work alongside Technical Director Kurt Schmid.

Sporting Director Paul McDonough was pleased to welcome Budalic, stating. “We want to welcome Niki to the Inter Miami family. Niki’s experience working alongside players and coaches at all levels will be an important addition to our technical staff, and one that will allow us to create an environment that cultivates success.”

Niki Budalic’s experience includes 3 years with Orlando City SC, where he served as General Manager of Soccer Operations for both Orlando City (MLS) and the Orlando Pride (NWSL). He joined Orlando City in January 2016 as Assistant General Manager and was promoted in December 2016.

Niki’s career has also included serving as Director of Soccer Operations for Kitchener-Waterloo United in the Premier Development League and leading the club to the 2015 national championship. He was also the Director of Football, North America, for Beswicks Sports.

Prior to working in soccer management, Niki was a professional player for various clubs in North America and Europe, including the Montreal Impact, Toronto Lynx, FK Haugesund in Norway, and Örebro SK in Sweden. Niki’s extensive soccer profile includes working in player representation, scouting, recruitment, consulting and coaching for both men’s and women’s soccer.

Niki holds a Master’s of Business Administration from Wilfrid Laurier University in Waterloo, Ontario, Canada.

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Club Internacional de Fútbol Miami Nombró a Niki Budalic Su Primer Director de Operaciones de Fútbol

Miami, FL (lunes 7 de enero, 2019) – por Kenneth Russo –

La estructuración de la gerencia del Club Internacional de Fútbol Miami continuó hoy cuando el club anunció que Niki Budalic se unirá como Directora de Operaciones de Fútbol del club. Budalic, un ciudadano canadiense, se unirá al personal del Inter Miami CF a la espera de la aprobación de su permiso de trabajo de los EE. UU.

En su rol con el club, Niki reportará directamente al Director Deportivo, Paul McDonough y trabajará junto con el Director Técnico Kurt Schmid en todos los aspectos de las operaciones de fútbol.

El Director Deportivo Paul McDonough tuvo el placer de dar la bienvenida a Budalic. “Queremos dar la bienvenida la más cordial a Niki a la familia del Inter Miami. La experiencia que Niki trae consigo gracias a sus años de trabajo con jugadores y entrenadores en todos los niveles, complementará de sobremanera a nuestro cuerpo técnico y también nos ayudará a crear una cultura de éxito en el club.”

La experiencia de Niki Budalic incluye 3 años con Orlando City SC, donde se desempeñó como Gerente General de Operaciones de Fútbol para Orlando City (MLS) y Orlando Pride (NWSL). Sus años en Orlando inició unió en enero de 2016 como Gerente General Adjunto y fue promovido en diciembre de 2016, después de solamente once meses.

Niki también se desempeñó como Director de Operaciones para el equipo del Kitchener-Waterloo United (Ontario) de la PDL, al cual llevó al campeonato nacional en el 2015. También fue el Director de Fútbol (América del Norte) para Beswicks Sports.

Antes de trabajar en la gestión del fútbol, Niki fue jugador profesional para varios clubes en América del Norte y Europa, incluyendo el Montreal Impact, Toronto Lynx, FK Haugesund en Noruega y Örebro SK en Suecia. El perfil extenso de Niki incluye experiencia más allá de la cancha, y toca aspectos de la industria como la visoria y el reclutamiento de talento, representación de jugadores, consultoría, dirección técnica y entrenamiento tanto para hombres como para mujeres.

Niki tiene una Maestría en Administración de Negocios (MBA) de la Universidad Wilfrid Laurier en Waterloo, Ontario, Canadá.

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Club Internacional de Fútbol Miami Nomeou Niki Budalic Seu Primeiro Diretor de Operações de Futebol

Miami, FL (segunda-feira, 7 de janeiro, 2019) – Kenneth Russo –

A criação da gerência do Club Internacional de Fútbol Miami continuou hoje quando o clube anunciou que Niki Budalic se unirá ao clube como seu Diretor de Operações de Futebol. Budalic, um cidadão canadense, se juntará ao time Inter Miami CF, aguardando a aprovação de sua permissão de trabalho dos EUA.

Em seu papel no clube, Niki se reportará diretamente ao Diretor Esportivo, Paul McDonough, e trabalhará com o Diretor Técnico Kurt Schmid em todos os aspectos das operações de futebol.

O Diretor Esportivo Paul McDonough teve o prazer de receber Budalic. “Queremos dar as boas-vindas a Niki para a família Inter Miami. A experiência que Niki traz com seus anos de trabalho com jogadores e treinadores em todos os níveis, vai complementar muito a nossa equipe de treinadores e também nos ajudará a criar uma cultura de sucesso no clube “.

A experiência de Niki Budalic inclui 3 anos com Orlando City SC, onde atuou como Gerente Geral de Operações de Futebol de Orlando City (MLS) e Orlando Pride (NWSL). Seus anos em Orlando começaram em janeiro de 2016 como Vice-Gerente Geral e foi promovido em dezembro de 2016, após apenas onze meses.

Niki também atuou como Diretor de Operações da equipe Kitchener-Waterloo United (Ontario) do PDL, que liderou o campeonato nacional em 2015. Ele também foi Diretor de Futebol (América do Norte) para Beswicks Sports.

Antes de trabalhar na gestão de futebol, Niki foi jogador profissional de vários clubes na América do Norte e Europa, incluindo Montreal Impact, Toronto Lynx, FK Haugesund na Noruega e Örebro SK na Suécia. O extenso perfil de Niki inclui experiência além do campo e aborda aspectos da indústria como recrutador de talentos, representação de jogadores, consultoria, direção técnica e treinamento para homens e mulheres.

Niki possui um Mestrado em Administração de Negócios (MBA) pela Wilfrid Laurier University em Waterloo, Ontário, Canadá.

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Club Internacional de Fútbol Miami A Nommé Niki Budalic Premier Directeur des Operations de Football.

Miami, FL (lundi, le 7 janvier 2019) – Kenneth Russo –

L’assemblage de l’équipe de management du Club Internacional de Fútbol Miami a continué d’évoluer aujourd’hui quand le club a annoncé que Niki Budalic se joindra comme le Directeur des Opérations de Football. Budalic, un citoyen canadien, rejoindra le personnel de Inter Miami CF en attendant l’approbation de son permis de travail américain.

Budalic aura pour rôle de gérer et de superviser toutes les opérations de football. Il relèvera directement du Directeur Sportif, Paul McDonough, et travaillera aux côtés du nouveau Directeur Technique, Kurt Schmid.

Le Directeur Sportif Paul McDonough a eu le plaisir d’accueillir Budalic. «Nous souhaitons la bienvenue à Niki dans la famille Inter Miami. L’expérience de Niki auprès des joueurs et des entraîneurs à tous les niveaux constituera un atout important pour notre personnel technique et nous permettra de créer une culture du succès.»

L’expérience de Niki Budalic comprend 3 années passées à Orlando City SC, où il a été Directeur Général des Opérations de Football pour Orlando City (MLS) et Orlando Pride (NWSL). Il a rejoint Orlando City en janvier 2016 en tant que Directeur Général Adjoint et a été promu en décembre 2016, seulement quelques mois après son arrivée.

La carrière de Niki a également a comporté le rôle du Directeur des Opérations de Football pour l’équipe Kitchener-Waterloo United de la Premier Development League où il a mené le club au championnat national en 2015. Il a également été Directeur du Football pour l’Amérique du Nord avec Beswicks Sports.

Avant de travailler dans la gestion du football, Niki était un joueur professionnel pour plusieurs clubs en Amérique du Nord et en Europe, notamment l’Impact de Montréal, le Lynx de Toronto, le FK Haugesund en Norvège et le Örebro SK en Suède. Le profil étendu de Niki dans le football inclut des activités dans la représentation des joueurs, le dépistage et recrutement des joueurs, la consultation et l’entraînement pour le football masculin et féminin.

Niki est titulaire d’une Maîtrise en Administration des Affaires (MBA) de l’Université Wilfrid Laurier de Waterloo, en Ontario, au Canada.