Real Mallorca’s ‘courtside’ seats bring a touch of the NBA to Spanish football

The club’s VIP Corner puts spectators right next to the action in a manner more commonly seen in the US basketball league.

Ideal for sponsors, partners and fans alike, this unique initiative delivers premium services and catering, conference opportunities.

Miami, Fla. (May 31, 2019)

The sight of VIP guests sitting courtside in the NBA is a familiar one, but it is far less common in the world of football. However Spanish football side Real Club Deportivo Mallorca is changing that with its own uniquely crafted VIP offering that puts spectators as close as possible to the pitch of its Estadi de Son Moix stadium.

“The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,”

Maheta Molango, CEO

The Balearic Islands team thought of the concept after visiting the United Ststes and taking in an NBA game at the home of the Phoenix Suns. Mallorca officials remarked about the fact that VIPs at games of US sports leagues are brought closer to the action, instead of being only offered a luxury box high up in the stands. “The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,” Maheta Molango, RCD Mallorca’s CEO, remarked. This transforms the match day experience for those in this section.

The VIP Corner at Real Mallorca has room for about 20 people placed in a luxury area on the running track that surrounds the pitch, where they are offered catering, such as freshly made pizzas, and even beverage service during the match. “We wanted to turn our athletics track into an opportunity” explained Molango. “It has had a great reception from our fans.”

The goal of the VIP Corner is to offer a sense of exclusivity and a unique experience. A ticket in the VIO Corner also provides extra value. At the end of the game, the VIPs are treated to priority entry to what the club calls “the third half.” This is a meet and greet event where they can chat with the players and coaching staff and complete their memorable day with autographs or photos.

The results over the two years since its inception have been very positive. “We first implemented this initiative two years ago, testing it in the Second Division B and the numbers were very good,” Molango noted.

The club offers the VIP Corner to its corporate sponsors. “We have two types of clients, those that buy seats individually and companies that use VIP Corner as an opportunity to do business and to entertain customers and employees. Some companies buy the whole VIP Corner for exclusive use during a match. The feedback has been very positive here. People appreciate the creativity and originality that they have not seen in other football stadiums.”

Added Value To Partners

One of the positive attributes of having a stadium element like the VIP Corner is that is can be used even when there is not a football match taking place.

“It is also used for corporate events during other days,” revealed Molango. “It’s a perfect place to hold corporate events, from networking to business conferences, training courses, colloquiums and end-of-the-year events, among others.” Adjacent to the VIP Corner is a large indoor room which is attached to the club’s press room. This can also be used to ensure the club is maximizing revenue potential at the stadium throughout the year.

Mallorca receives millions of vacationers annually and the opportunities this initiative presents makes perfect sense in the eyes of Molango and create clear opportunities for the club’s partners. “We aim to take advantage of the 15 million tourists who come to Mallorca every year,” he said. “One package that we offer allows the VIP fans to be collected at their hotel by a driver, they see the game in the VIP Corner, they take part in “the third half” and then they have the option to choose one of our partner restaurants and be transported there by our driver. With this experience, the visitor can a plan for the whole day. We’re also helping sponsors to show off their product, which is something they value a lot.”

As if this writing, Mallorca sit 5th in the table in the Spanish second division, La Liga 123, and are in position for the promotion playoffs for a spot in La Liga. Promotion would only increase the value of the VIP Corner.

Football fans and visiting businesses alike now have another reason to visit the Islas Baleares. Initiatives such as these demonstrate how ideas from different sports and even different countries can lead to innovations that present a fresh take on the match day experience.


L’Estadi de Son Moix

Informació en Catalá:

L’Estadi de Son Moix és un recinte esportiu situat a la ciutat de Palma construït amb motiu de la celebració de la Universiada 1999 a Palma. És l’estadi és on disputa els partits el RCD Mallorca des de l’any 1999, ja que el club té un acord amb l’ajuntament de la ciutat per a la seva explotació amb finalitats esportives per un període de 50 anys. L’estadi està situat en el Camí dels reis s/n

Té capacitat per 23.142 espectadors i té unes dimensions de 105 x 68 metres. L’estadi disposa de 2000 focus de llums, zona de premsa de 150 metres quadrats i capacitat per albergar uns 300 periodistes. La zona d’aparcaments disposa d’1.500 m² per a unitats mòbils de televisió, 40 places per a premsa i 2700 per a públic en general.

The Son Moix Stadium is a sports center located in the city of La Palma built to celebrate the Universiada 1999. It is the home stadium of RCD Mallorca since 1999. The club has an agreement with the city council for use for a period of 50 years.

As seen in La Liga Newsletter, April 23, 2019

Un futbolista mexicano más jugando en Europa: Traspaso del joven Diego Lainez al Real Betis desde América CF | ES/EN

El joven jugador mexicano se va a los Béticos con la transferencia más cara entre mexicanos que emigran a Europa.

Miami, FL (jueves, 10 de enero de 2019) – Kenneth Russo

El Real Betis Balompié y el América CF recientemente han concluido una transferencia más cara del jugador Diego Lainez, quien firmó un contrato de 5 años con los verdiblancos. Su contrato termina el 30 de junio de 2024 y fue condicionado por la aprobación del preceptivo reconocimiento médico.

Lainez será compañero de su compatriota Andrés Guardado, uno de los capitanes y referentes del Real Bétis.

Diego Lainez Leyva fue nacido en Villahermosa, Tabasco, México el 9/6/2000. Se ha formado en las categorías inferiores del Club América, y, escalando en los escalafones inferiores del equipo, debutó con el primer equipo de las Aguilas en 2017 a la edad de sólidamente 16 años.

Lainez ha sido internacional con México en las categorías sub-17, sub-20 y sub-21. En 2018, hizo su debut con la selección nacional, con el que ha disputado dos encuentros.

El Betis pagó alrededor de 14 millones de euros ($17 M USD). Con esta figura Bétis se hace 80% de la carta del joven mexicano, mientras que America recibirá el otro 20 % en caso de una transferencia del futbolista en el futuro.

Este cifra supone el récord como la mayor cantidad desembolsada por un equipo europeo para tener a un futbolista mexicano en su primera transferencia profesional hacia el Viejo Continente.

Lainez, con 18 años, jugó 50 partidos para Club America y anotó 5 goles. Con este fichaje, los Béticos adquiere un futbolista con velocidad y dribbling y los técnicos del Betis cree muchísimo en su potencial y alta calidad técnica. Se juegue en el extremo izquierdo pero jugar también por el derecho y medio centro ofensivo.

https://twitter.com/realbetis/status/1083486717741621248?s=12

Diego Lainez’ message to Betis fans

Real Betis Balompié and América Club de Fútbol recently concluded a record transfer of Diego Lainez, who signed a 5-year contract with the Green and Whites. His contract runs until June 30, 2024 and was conditioned on passing the appropriate medical test.

Lainez will be a teammate of fellow countryman Andres Guardado. a captain and one of the outstanding players on Real Betis.

Diego Lainez Leyva was born in Villahermosa, Tabasco, Mexico on June 6, 2000 was raised as a player in the academy at Club América. Rising through the ranks of the lower teams, he made his debut for the Eagles’ senior team in 2017, at only age 16.

Lainez has been capped with Mexico’s U17, U20 and U21 teams. In 2018, he made his debut with the senior national team, and has won two caps.

Betis paid around 14 million Euros ($17 million USD). They will hold 80 % of the card, while Club America will retain 20 % in the event of any future transfer of the footballer.

This signing marks a new record as the highest amount ever spent by a European club for a Mexican player in his first transfer from Mexico to the Old Continent.

Lainez, 18 years old, has played in 50 games for Club America and scored 5 goals. With this signing, Real Betis acquires a player with speed and dribbling and the technical staff at Betis believes in his huge potential and great technical ability. He is a forward who plays on the wide left but can play on the right side or in an attacking midfield role.

Continue reading Un futbolista mexicano más jugando en Europa: Traspaso del joven Diego Lainez al Real Betis desde América CF | ES/EN

Want to Establish a Great Culture at Your Soccer Club? Do this first.

Miami, FL (Tuesday, January 15, 2019.)

At the core of any successful company is a great culture. To establish one, think about how you want your company to impact the world. Where does one begin this?

Football (Soccer/Fútbol) clubs are no different. What do two of the largest clubs have to say about this? What does a new club do first?

Read more to find out with the link below!

Continue reading Want to Establish a Great Culture at Your Soccer Club? Do this first.

¡Fichado! 19-year-old French “wonderkid” Signs on a free transfer from Toulouse FC

Miami, FL (Wednesday, January 9, 2019) by Kenneth Russo – 

He has the name that just sounds like a big-time player for Les Bleus. The quintessential compound first name.

Jean-Clair Todibo. And now ‘J-C’ Todibo has a big-time fútbol club to complement that classic name. He will join the Blaugrana when his contract with Toulouse Football Club expires on June 30, 2019.

Jean-Clair Todibo. You could not be blamed for asking “who?” Likewise, you may be asking yourself whether I have spent too much time with Football Manager 2019. Not so. Who?

The 19 year-old, right-footed, centre-back, born in Cayenne, French Guyana, is seen as one of the rising stars of French football. He has been capped twice for France’s U20 team. He has a market value of €8 million according to website Transfermarkt.com. Juventus was also in hot pursuit of Todibo’s services. He is described as a player who has a strong physical presence who can also play in midfield. Barcelona believe Todibo can serve as an alternative to Samuel Umtiti and Thomas Vermaelen, both of whom have struggled with fitness problems during their times at the Camp Nou. For his part, the young player explains that he is inspired and models his style after players like Andrea Pirlo in midfield and Thiago Silva on defense.

How rapidly has Jean-Clair Todibo arrived in the spotlight? Consider these facts: Todibo had not played a professional match prior to the beginning of the 2018-19 season, yet within the first few matches he rapidly established himself as a key figure for Toulouse. He played his first match in Ligue 1 on August 19, 2018, against Girondins de Bordeaux. His first professional goal came in September – a late equaliser against Rennes that showcased his importance to the side. He celebrated his 19th birthday on December 30, and has played a total of 10 matches for the Pink City club, 836 minutes of playing time. His last appearance for Toulouse was November 3rd away to Strasbourg.

Todibo joined Toulouse Football Club’s U19 team on July 1, 2016, having been trained at Football Club Les Lilas, a club in the eastern Paris banlieu of Les Lilas, Seine-Saint-Denis. (Link: Players who have been trained at FC Les Lilas) One year later in 2017 he was already promoted to the Toulouse B squad.

El jugador francés, procedente del Toulouse sin costo de traspaso, será nuevo jugador del FC Barcelona a partir del 1 de julio de 2019

The President of Toulouse, Olivier Sadran, was furious at the signing, saying the player had been “ill-advised” and disparaging Barcelona, added: “It is not very glorious coming from a big club, even if they legally have the right to. We also have our share of responsibility.” The best translation of this is that the Toulouse President is counting the Euros the club will not receive from Barça. Toulouse had tried to sign Todibo to a new contract, but talks broke down in November. Today, Sadran said in an interview with French sports daily L’Equipe that the deal is not complete. « Si vous m’appelez pour me demander si Todibo est à Barcelone et si je l’ai libéré, la réponse est non » (“If you call me and ask if Todibo is in Barcelona and if I have released him, the answer is no.”)

Barcelona was able to sign Todibo on what is commonly referred to as a “Bosman” signing, which takes its name from the famous Bosman ruling. Pursuant to Bosman, a player can now agree to a “pre-contract” with another club for a free transfer if the player’s contract with his existing club has six months or less remaining. The existing club does not receive a fee. As of January 1, 2019, the young centre-back was thus legally free to sign with a new team. Barcelona acted swiftly in presenting its offer to Todibo and his agent, BS & Partners.

Of course, nothing can guarantee that he will be the superstar envisioned. But given Barcelona and Juventus were in competition for his services, with Real Madrid reportedly also interested, it speaks to their belief in Todibo’s potential. Time will tell. You may not have heard the last of this name.

Más Información:

Enlaces aquí / Links here:

El nuevo fichaje de FC Barcelona para 2019-20

Las once cosas que debes saber sobre Todibo / 11 things you need to know about Todibo

“Estoy muy feliz haber firmado con Barcelona.”

Todibo was pleased to be moving on to Barcelona. Here’s what he had to say:

« Je suis très heureux de m’être engagé avec le FC Barcelone à partir de juillet 2019. C’est plus qu’un club et je les remercie de leur confiance. C’est sera un nouvel étape dans ma jeune carrière et je mettrai toute ma détermination pour y réussir de grandes choses. En attendant, je reste un joueur du Toulouse FC et je suis disponible pour aider mes partenaires tant que je reste sous contrat. Le Tef m’a permit de grandir et de découvrir la Ligue 1 et je leur en serai éternellement reconnaissant. Merci. »

” Estoy muy feliz de haber firmado con el FC Barcelona a partir de julio 2019. Es más que un club y les agradezco su confianza. Será una nueva etapa en este inicio de mi carera y voy a poner todo de mi parte para conseguir grandes cosas. En este momento soy jugador de Toulouse FC y estoy disponible para ayudar a mis compañeros todo el tiempo que me queda en este club. El Tef me permitió crecer y descubrir la Ligue 1 y siempre estaré agradecido. Gracias.”