Liverpool Set To Sign New Kit Supplier Deal

MIAMI, Fla. (October 29, 2019) —

European Champions Liverpool Football Club are set to sign a new kit supplier agreement with Nike that is reported to be worth £75 million (€84.8 $93.2).

This would match Manchester United’s 10-year deal with adidas and place the Reds among the top 5 clubs in the category of kit supplier deals. FC Barcelona currently has the largest kit supplier agreement at €113.5m with Nike. 

This after the London Commercial Court dismissed New Balance’s complaint for breach of contract in a dispute that centred over “matching rights” contained in the kit supplier agreement between New Balance and Liverpool which expires at the end of this season.

#soccerbusiness #commercial #russo #russosoccer #miami @lfcmiami  @the.liverpool.corner @anfield.times #nikesoccer #supplier


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Court Sides With Liverpool In Lawsuit Over Kit Supply Contract

Nike will be new kit supplier beginning with the 2020/21 season.

Liverpool join Chelsea and Tottenham as top tier EPL clubs with Nike kits

MIAMI, Fla. (October 28, 2019) —

Liverpool FC have won a legal battle with Boston (MA)-based New Balance in the London Commercial Court and are now free to sign a new deal with Nike.

Pending an appeal by New Balance, it brings to an end the ongoing dispute surrounding which apparel provider would outfit the Premier League side’s kit from the 2020/21 season, which has been unclear since the start of the year.

Liverpool home shirt | Photo: Liverpool FC

Liverpool had made clear their intentions to switch to Nike once their partnership with New Balance, which dates back to the 2015/16 season, expired and had held extensive talks with the brand. The club rejected New Balance’s offer of a matching clause proposed for the existing contract over the summer.

New Balance took the European Champions to court over their alleged refusal to honour a £45m-a-year deal (€50.9, $55.9 million), which expires in May 2020. They alleged that under the terms, the footwear firm is entitled to renew its sponsorship if it matches any competitor’s offer, and that Liverpool had breached the contract by not renewing the contract.

New Balance World Headquarters in Boston, MA

Opening the firm’s case last week, Daniel Oudkerk QC said the key issue was whether New Balance had matched “the material, measurable and matchable terms of a third-party offer.”

Liverpool countered that New Balance had not matched Nike’s offer, which includes a commitment to sell licensed products in at least “6,000 stores worldwide, 500 of which shall be Nike-owned”. Guy Morpuss QC, the lawyer representing the Premier League club, set out to show New Balance’s claim it could distribute the club’s kit to 40,000 stores was “a myth”, and that the company had “grossly overstated” the number of stores to which it could distribute. Moreover, Liverpool argued that Nike could deliver far greater total revenue than New Balance could, reflected by Nike reportedly agreeing to pay the Reds a 20 percent royalty on net sales of Liverpool products.

Nike reportedly agreed to pay the club UK£30 million (US$36 million) per year, compared to the UK£45 million (US$58 million) New Balance currently pays. However, it would also promote the team through other high-profile athletes and influencers, including tennis legend Serena Williams, basketball star LeBron James and the musician Drake. Nike would also distribute the new kit through an estimated 6,000 global stores, compared to New Balance’s 3,000.

Chris Davis, New Balance vice-president of global marketing and sports marketing, and Kenny McCallum, New Balance general manager of global football, were both cross-examined extensively during Friday’s proceedings.

Davis’ testimony Testifying in court basically admitted that the company had made “errors” on the number of retail outlets initially planned.

Liverpool’s legal team argued that this was evidence New Balance was unable to match the terms offered by Nike. New Balance would have to double their number of stores, especially in the Far East, where their actual outlets were much lower than planned. Other evidence presented by the club’s barristers was the fact that a large number of New Balance stores sold only the company’s footwear and not replica kits.

Giving his ruling in London, Mr. Justice Teare of the High Court ruled in Liverpool’s favour, finding that “the New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer.” A full written statement from the judge will follow but he told the court: “For the reasons given in the judgment handed down, the claim from New Balance is dismissed.”

In his ruling, Mr Justice Teare said: “Liverpool FC is not obliged to enter into a new agreement with New Balance.”

The court also heard that Liverpool spent more than £555,000 on the case, with 20% to be paid by New Balance.

Liverpool will now move ahead to finalise a five-year deal they have agreed to in principle with Nike, who have apparently already spent nearly UK£6 million (US$7.7 million) on kit design. Liverpool and Nike have worked together for the past two months. [The Reds claim Nike’s offer to them, which they apparently had accepted in principle in August, amounted to a legally binding obligation to contract with Nike.] The two sides have already agreed on designs for the replica kits and training kits for the 2020-21 campaign, while Nike have reserved factory space to manufacture 2.9 million units over the course of next season and have already invested more than $5.8 million in fabric.

While the possibility of an appeal of the court’s dismissal is possible, the relationship between New Balance and Liverpool is irretrievably damaged, and even if New Balance won on appeal, forcing Liverpool to work with them for another five years is not going to happen. The only question would be damages owed by Liverpool for breach of contract. A New Balance spokeswoman said the firm was disappointed, adding: “We believe strongly that we matched the competing offer and would have delivered many more years of record-breaking kit sales.”

Jordan Henderson and Mo Salah celebrate in Liverpool’s 2-1 victory over Tottenham at Anfield on Sat. Oct 26, 2019.

Barça, Messi Continue Champions League Mission With 3-0 Win Over The Reds

Barcelona, ES (Thursday 2 May, 2019) -by Kenneth Russo

Fútbol Club Barcelona continued on its mission of capturing Europe’s biggest prize, beating a strong and well-managed Liverpool side 3-0 in front of 98,299 spectators at the venerable Estadio Camp Nou last night in the first leg of the UEFA Champions League semifinals.

Luis Suarez scored the opening goal (26′) while Leo Messi added his 599th (75′) and 600th (82′) career goals for Barcelona.

El estadio culé registró ante los británicos la mejor entrada de la temporada, reuniendo a 98.299 espectadores

At the beginning of this season, Lionel Messi made a promise to the Blaugrana faithful: “We promise we’ll do everything possible to bring that beautiful and desired cup back home.”

With the group stage first-place finish and after eliminating Olympique Lyon and Manchester United, Liverpool was up next.

The Reds are a very strong side and are battling for the Premier League title, currently sitting on 91 points, one point off the top of the table to leaders Manchester City, with two games left in the season to play. Liverpool actually had more completed passes and more possession than Barcelona in last night’s match, a remarkable feat in itself which rarely occurs in a game versus the Blaugrana.

But Barça have Messi.

Messi is from a galaxy far, far, away.

Game Over.

This video tells the story better than any words; it would be impossible to make this up:

The 600th Goal for Leo Messi

By now anything complementary that could be said about Leo Messi has been said. We’ve run out of superlatives to describe his presence, which is a problem considering Messi has not run out of new ways to leave us mesmerised. Here is a quote from today’s FC Barcelona website:

“The 31-year-old virtuoso continues to marvel as an undisputed leader who scores goals not of this world, who cuts through opponents like a hot knife through butter, who passes the ball with uncanny precision, and who, when required, even becomes a feared defender. Messi is the total footballer. He is unstoppable. That’s why he wears the captain’s armband and why the team follows his lead.”

ter Stegen as Überman in Goal

Meanwhile, Goalkeeper Marc-André ter Stegen had rendered a stellar performance, making at least four critical saves to preserve the game for the home side.

Highlights – Momentos Destacados

FC Barcelona 3-0 Liverpool FC (español)
Highlights (English)
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