Tag: logo

El Deportivo Alavés evoluciona su imagen

Post author By Ken Russo
Post date 05/09/2020

Deportivo Alavés updates brand and logo (EN) El club celebra su centenario en 2021 ALAVÉS, España (4 de septiembre de 2020) — El club se adapta a los nuevos tiempos redefiniendo su escudo con una apuesta por la evolución y respetando la esencia del original. El 23 de enero del 2020 arrancaba la cuenta atrás: […]

Tags Alavés, branding, consulting, escudo, España, La Liga, logo, soccer business, Spain

brand USL Championship

A pro soccer team changed its brand and crest, and fans hated it. So, the club listened to the fans.

Post author By Ken Russo
Post date 24/01/2020

Louisville City FC, a professional soccer team in the United States’ USL Championship, reverses re-brand after launching. LOUISVILLE, Ky. (January 24, 2020) — Last month, United Soccer League Championship club Louisville City FC unveiled a new logo (badge/crest) in advance of the 2020 season and the club’s move to its brand new soccer-specific stadium. Four […]

Tags badge, brand, commercial, crest, fan engagement, fans, futbol culture, logo, Louisville, Louisville City, marketing, NWSL, rebrand, supporters groups, USL

Around MLS brand

The Great Chicago Rebrand Debacle

Post author By Ken Russo
Post date 03/12/2019
2 Comments on The Great Chicago Rebrand Debacle

Chicago Fire fans Fans wave flags as the Fire takes on Sporting Kansas City during an MLS match at Toyota Park on July 7, 2013.

“It’s a 106 miles to Chicago, we’ve got a full tank of gas, half a pack of cigarettes; it’s dark and we’re wearing sunglasses. Hit it!” The Blues Brothers MIAMI, Fla. (December 1, 2019) — The franchise is named after the Great Chicago Fire of 1871, and was founded as the Chicago Fire Soccer Club on October 8, 1997, the […]