KIN Partners will be the exclusive sponsorship sales representation agency.
Miami, FL (Tuesday, February 5, 2019) by Kenneth Russo –
Club Internacional de Fútbol Miami (“Inter Miami CF”) continues to make impressive steps in its development, now with slightly more than one year before it kicks off play in North America’s Major League Soccer.
The club announced on February 1, 2019, that it has entered into a contract with the London-based firm, which is headed up by industry veterans Simon Oliveira and Matthew Kay, KIN recently expanded into Miami and Oliveira, the Managing Director of KIN, has previously worked on Beckham’s other business projects. Among KIN’s roster of international clients is Neymar, Jr.
KIN’s role will be to identify and develop sponsorship opportunities for the expansion club.
“Miami is recognised as a global city with a mix of wonderful cultures and we cannot wait to start working with both the vastly impressive ownership group and one of the most exciting properties in world sports today,” said Matthew Kay.
Given the transformational aspect of Miami Freedom Park, partnering with an international agency appears to be a smart move. Interest in Inter Miami CF has been high, and the home of the team, in addition to a 25,000 seat stadium, a public park and public soccer fields, will feature hotel, entertainment and retail space as well as a technology hub. It is a US$1 billion complex that will create thousands of jobs and generate millions of dollars in tax revenue to the city, county, state and school board.
Miami, FL (Tuesday, January 29, 2019) by Kenneth Russo –
Happy Birthday Club Internacional de Fútbol Miami! January 29, 2018. It has been one year. One year since David Beckham took the stage at the Knight Concert Hall at the Adrienne Arsht Center and delivered a famous speech in which he recounted how his academy coach once told him “You’ll never make it as a footballer.” “I never quit,” was Beckham’s reply. One year since Marcelo Claure also gave a speech recounting the story of the more than four years between the original announcement on February 5, 2014, during which he and David Beckham tried unsuccessfully to secure a stadium site and to find suitable investors in order to be able to launch the Miami Major League Soccer Club. About how he and David had concluded that the dream was “too big” and against their wishes, had decided to move on. One year since Jorge Mas gave an emotionally charged speech in which he told the story of how he had been contacted by MLS Commissioner Donald Garber, who asked him if he would be interested in co-investing and helping David Beckham get the Miami franchise off the ground, and what Miami has meant to his family and those of people who come here from other places to make a better life.
Between January 29, 2018 and September 5th, the club used the name “Fútbol Miami” as a placeholder while deciding on the actual name, colours and logo. We knew the owners were getting closer, and during the summer several potential team names appeared in trademark searches online at the USPTO. These names, trademarks by lawyers at the direction of companies connected to Miami Beckham United, LLC, included many outstanding names including Club Atlético Miami, Miami Mundial Club de Fútbol, and others. See USPTO Search.
One of the biggest highlights of the year came before daybreak on Wednesday, September 5, 2018. In the predawn hours, a giant mural painted by local artist Alejandro Mijares was revealed on the walls of a building at the corner of SW 8th Street and SW 1st Avenue in the Brickell neighbourhood of downtown Miami, revealing the club’s name and badge.
At the same time, the team had the front and back covers of the Miami Herald and El Nuevo Herald wrapped in pink with the team’s logo and explanations about the symbology. Mijares also painted the newly revealed logo on a wall in the Wynwood neighbourhood.
In the months since then, the club had many firsts. Soon after, plans were announced to redevelop Melreese Golf Course into the future home of Inter Miami CF and Miami Freedom Park. In July, we endured two full days of hearings before the City of Miami Commissioners, in a the effort by Miami Freedom Park, LLC to have a measure placed on the ballot to allow residents of the City of Miami to decide whether the City should negotiate to enter into a long-term lease of city-owned land at the Melreese Golf Course. In the end, three out of five commissioners approved.
On November 6, 2018, the club celebrated its biggest victory to date: the measure to transform Melreese Golf Course into a world-class stadium and Miami’s largest park, along with 23 acres of public soccer fields, an office/hotel complex with technology jobs and entertainment area passed with a strong majority of voters saying “Yes on 378.” “We won tonight!” are the now famous words of Jorge Mas.
It was also a year when the club made its initial moves on the soccer operations and business sides of the front office. Paul McDonough was the first staff member to be hired when he was appointed to the post of Sporting Director in August, just a few weeks before the unveiling of the club´s name and badge. A short time later, on September 20, 2019, Jurgen Mainka, who had previously worked at Concacaf and other MLS Clubs, was named as the club’s first Chief Business Officer. In October, the club named Dennis Sprenkleas the head of HR and Administration. At the beginning of January, 2019,Kurt Schmid joined as the first Technical Director, followed by Niki Budalic as the first Director of Soccer Operations. In the last couple of weeks prior to the one year anniversary, the club began laying the foundation of its Academy, adding Victor Pastora and Juan Carlos Michia, both of whom had been key figures in the famed Weston Football Club youth academy program.
Indeed, it was a year of many firsts. What lies ahead for Club Internacional de Fútbol Miami? A look at this video tells us: “Wait, that was just the beginning. We’re not done. Not by a long way.” It is going to be an exciting 2019.
Miami, FL (Wednesday, January 16, 2019) by Kenneth Russo –
Miami Freedom Park. “Let The People Decide.” After much debate, the people of Miami were allowed to decide. They voted on November 6, 2018, and the people said, “Let’s do this.” And now, the next phase of making the dream a reality took another step forward. The will of the people will prevail.
As reported today in the Miami Herald by Joey Flechas, Jose Arrojo, executive director of the Miami-Dade Commission on Ethics and Public Trust, confirmed that the lobbyists involved in the soccer stadium deal had fulfilled their registration requirement. Miami City Attorney Victoria Mendez was officially informed by the county ethics commission Wednesday morning, via a letter advising her that the issue regarding lobbyists’ registrations had been resolved.
Miami’s city administrators thus have a green light to work out details of a 99-year lease with Miami Freedom Park, LLC. Despite the fact that the complaint remains open, the city can begin negotiating the lease under the broad terms overwhelmingly approved by voters in the November referendum.
City Manager Emilio Gonzalez and his staff will work with Miami Freedom Park, LLC, of which Jorge Mas is currently the sole member. (1) The basic terms of this transaction were made part of a term sheet agreed to as part of the city commission sessions on July 17, 2018. (2) Now, the parties will begin negotiations and a prepare a document that will outline the terms under which Melreese Country Club, located on 131 acres of public land adjacent to Miami International Airport, will be transformed into the visionary Miami Freedom Park — a $1 billion private development that will have a 25,000 seat stadium in a 10-acre corner of the property that will serve as home to Club Internacional de Fútbol Miami and which will include Miami Freedom Park, a 58 acre park that will be the city’s largest, as well as public soccer fields. From there, a formal ground lease can be drafted and presented to the city commissioners for ratification.
While there is much discussion in the Herald article concerning the ownership structure of Miami Freedom Park, LLC, in reality a limited liability company can easily alter its legal ownership in a straightforward procedure to add additional owners, who are referred to as ‘members’. This means the other investor-owners of the soccer team (which is operated under Miami Beckham United, LLC) would be admitted at the appropriate time. It is a fairly common practice in commercial transactions. As it stands right now, the primary business interest of Miami Freedom Park, LLC will be what is known as a ‘leasehold interest,’ i.e., the ground lease with the city, and that of course does not exist yet. Thus, the issue of who the members of Miami Freedom Park, LLC are is not relevant since there is no interest to share yet with other potential members. The terms and conditions of the lease must first be worked out. Moreover, there are also practical and necessary reasons beyond the scope of this article as to why the company holding the lease with the city is different from the entity owning Inter Miami CF, reasons that have nothing to do with lack of transparency.
It should also be mentioned that during the two days of sessions held at city hall last summer, which I attended, the issue of the identities of the principles of Miami Freedom Park, LLC was never raised by city commissioners or officials.
What’s next for Miami Freedom Park? Once a lease is agreed to, it requires the approval of four out of five city commissioners. With Commissioner Reyes eternally opposed based on his interpretation of ‘the process’ and Commissioner Gort also speaking against, the Herald writer made a point of including the usual rhetoric from Reyes and Gort, and described the likelihood for success at the city commission as being “a long shot.” But that sells this vision short. Critics and doubters have been spelling doom for the Miami MLS project at every step of the way over the past five years – and they’ve been wrong every time.
When asked about the chances of success, Jorge Mas had this to say: “The city of Miami voters spoke loud and clear in overwhelming fashion. And no matter the delays or obstacles we will deliver this project to our residents.”
“We have instructed our team and lawyers to ‘GO’ and bring this before the commission as soon as possible with the exact deal and benefits voters approved,” Jorge Mas stated. “We fully anticipate that the commission will listen to the voters and residents, but reiterate we are in this for the long haul if necessary.”
This dream that David Beckham and his co-investors have has always been about having vision, about the power of perseverance and the determination to never give up. In the words of Beckham himself at the formal announcement of Fútbol Miami just about a year ago, “I never quit.” It must succeed, and it will. No matter how big the obstacle, I know where I’m placing my money.
(1) Miami Freedom Park, LLC is a Delaware Limited Liability Company, with its principal business address in Miami. It was filed in Delaware on 5/16/2018, and is duly authorized to do business in Florida.