Categories
LaLiga media Rightsholders

Streaming wars see new rightsholder deals

The latest shot in the football streaming wars was ESPN’s recent acquisition of the English-language and Spanish-language media rights to Spain’s LaLiga Santander. The multi-year rightsholder agreement will begin in August 2021, according to a report in World Soccer Talk. Already, ESPN+ has added bilingual (Spanish/English) LaLiga programming in an effort to promote its debut […]