Sling TV To Become Official Sponsor of La Liga in North America

LaLiga North America continues its expansion and promotion of Spain’s top soccer league in the United States and Canada by partnering with Sling TV.

Miami, Fla. (September 18, 2019) –

Sling TV has become the official sponsor of La Liga in North America. The agreement will result in additional programming dedicated to La Liga.

Sling TV curently broadcasts La Liga regular season matches via beIN Sports and beIN Sports en Español. Subscribers are able to watch all matches on Sling TV’s Best of Spanish TV service and World Sports.

Additional content as part of the new partnership will include weekly La Liga segments: the Luis Garcia Show (in Spanish) and the Jimmy Conrad Show, (in English). Facebook users will be able to watch exclusive commentary ahead of the top four matches of the week on LaLiga’s Facebook page.

Sling TV will also show La Liga Ambassadors Club, which includes meet and greets with former players as well as player Q&As on Facebook Live throughout the season. Also encompassed in the partnership are La Liga experiences and merchandise which will include sweepstakes, giveaways and promotions across both partners’ platforms.

With increased coverage, Spain’s top soccer league is enjoying an increased following in North America, beyond traditional strongholds like Miami and Los Angeles. In the three meetings between rivals FC Barcelona and Real Madrid CF last season – two in LaLiga, one in the Copa del Rey – beIN Sports and beIN Sports en Español reached a combined audience of more than 2.7 million viewers.

What The Parties Are Saying:

“When we started our venture here and created our plan to grow the brand while getting the clubs and players closer to fans, doing it alone was going to be tough, so having partners that can come in and help amplify what we’re doing and commit to our strategy is just proof of the success,” Gartner said. “Having Sling TV come in as the first commercial partner we have for the region on a deal that’s anchored primarily on the original content strategy we set out to do is a good validation of how we see the market and how we see the strategy to grow here. 

That the content being developed is bilingual is important to LaLiga North America, says Gartner. It fits into their target market which consists of native Spanish speakers and a younger, bilingual audience. He also believes the additional content will allow partners of LaLiga to reach out to the target market in a more customized way.

“LaLiga’s rabid fan base has found a home at Sling TV,” said Alfredo Rodriguez, vice president of marketing at Sling TV. “As the Official North American sponsor, LaLiga fanatics can now get a premium experience through the partnership, gaining access to everything LaLiga through exclusive content and giveaways.”

About LaLiga North America

LaLiga North America is a joint venture between Spain’s domestic league and Relevent Sports Group, which also produces the International Champions Cup each summer, operating to support the league’s growth on the continent through content development, activations, marketing agreements, commercial partnerships, exhibition matches and youth academies.

About Sling TV

Sling TV provides over-the-top (“OTT”) TV services with more than 640 channels in 22 languages across multiple devices. As of July 29, 2019, Sling had 2.47 million subscribers.

Exequiel Palacios Le Dijo “No” A Inter Miami. Sin Duda, Habrá Otros Que Digan “Sí”.

English version follows

Inter Miami CF, que empezará a competir en la MLS a partir del año que viene, estaba dispuesto a poner 20 millones de dólares pero el mediocampista prefiere irse a Europa.

Miami, Fla. (miercoles, 4 de septiembre de 2019) – Kenneth Russo

Al parecer, David Beckam parece tener una devoción por los jugadores argentinos. Esto lo está demostrando a partir de la búsqueda de jugadores jóvenes para su equipo de la MLS, el Inter Miami.

El equipo del exjugador inglés comenzará a participar de la MLS el próximo año y es por eso que se está armando para competir de la misma manera contra cualquiera de los equipos que están jugando en la actualidad.

En este caso, los dirigentes del club estaban dispuestos a desembolsar 20 millones de dólares por Exequiel Palacios, el juvenil de River Plate. El club se interesó mucho por la oferta debido a la importante suma que se ofreció. Sin embargo, el propio Palacios dijo que no estaba interesado en irse a jugar a Estados Unidos y dejó en claro que su futuro si no es en River será en el fútbol europeo.

El ascenso de Exequiel Palacios al estrellato ha sido excelente. El mediocampista se desplaza por todo el campo con sus carreras rápidas y su presión implacable. No es de extrañar que los clubes más grandes de Europa estén luchando para ficharlo. Los exploradores se refieren a él como una perspectiva increíble.

El Real Madrid es uno de los clubes que ya ha hablado con River sobre Palacios. Los Blancos han estado aprovechando el mercado sudamericano recientemente para atraer a algunas de las mejores estrellas jóvenes del continente.

Sin embargo, la plantilla actual lleva bien el nombre del equipo, con cuatro jugadores que llegarán de Argentina, Venezuela y Canadá. Pero por lo memento, Beckham no podrá sumar un tercer jugador argentino a los dos que ya forman parte del equipo: Matías Pellegrini, ex-Estudiantes de La Plata y Julián Carranza, ex-Club Atlético Banfield fueron los dos primeros refuerzos comprados por Internacional de la MLS. Sin duda, hay otros que decirán “sí”.


Exequiel Palacios Says “No” To Inter Miami. No Doubt, There Will Be Others Who Say “Yes.”

Inter Miami CF, which begins play in MLS next season, was prepared to spend $20 million USD, but the midfielder prefers to go to Europe.

It would seem that David Beckham has a devotion for Argentine players, as demonstrated by the search for young players for his club, Inter Miami. The former player’s team will begin to participate in MLS next season, and is arming itself to compete with any of the teams that play in the league at present.

In this case, the directors of the club were prepared to let go of $20 Million USD for Exequiel Palacios, the River Plate youth player. River was very interested in the offer due to the large sum that it would bring the club. Nevertheless, it was Palacios himself who was not interested in going to play in the United States. He made it very clear that if his future is not at River Plate then it will be in European football.

Exequiel Palacios’s rise to stardom has been excellent. The midfielder travels across the field with his fast runs and his relentless pressure. No wonder the biggest clubs in Europe are struggling to sign him. Scouts refer to him as an incredible prospect.

See Exequiel Palacios’ statistics from Transfermarkt

Real Madrid is one of the clubs that has spoken with River over Palacios. Los Blancos have been taking a long look at the South American market recently in order to attract some of the best young stars from the continent.

Nevertheless, the current roster of Inter Miami carries the name of the team well, with four players who will arrive from Argentina, Venezuela and Canada. However, at least for the moment, Beckham will not be able to add a third Argentine player to the two who already are on the roster: Matías Pellegrini, formerly of Estudiantes de La Plata and Julián Carranza, ex-Club Atlético Banfield were the first two players purchased by Internacional of MLS. Without a doubt, there will be others who say “yes.”


Highlights of Exequiel Palacios