Categories
media North America USL

ESPN retains USL broadcast rights in three-year extension of Rights Agreement

Three-fold increase in league coverage September 7, 2019 — US-based broadcaster ESPN has retained domestic broadcast rights to the second and third tiers of the US club soccer system after extending its deal with the United Soccer League (“USL”). The Disney-owned network has signed a three-year deal that covers TV and digital rights to the […]

Categories
Vuelta de La Liga

Felipe VI celebró la Copa del Rey y el Centenario del Valencia en Mestalla

Valencia, C.V. (lunes, 15 de julio de 2019) Kenneth Russo – El Valencia Club de Fútbol recibió la visita del rey Felipe VI en el estadio de Mestalla esta semana para conmemorar el centenario del club blanquinegro. Su majestad ha contado con la Copa ganada en Sevilla como un testigo de excepción, un trofeo que […]

Categories
brand commercial Major League Soccer (MLS)

Inside the MLS’s strategy to become the ‘sport of the North America’

28 December 2018 08:07 ET Up until recently, there were four sports considered to be mainstream in America. These were football, baseball, basketball and hockey. Now, in some parts of the country, I woul dare say hockey doesn’t resonate with the populace, and they would have replied the fourth sport is NASCAR. As the French […]