Inside the MLS’s strategy to become the ‘sport of the new North America’ | The Drum

The Drum finds out how America’s premier soccer league is embracing marketing and technological innovation to compete with titans like the NBA and NFL and win over a new generation of sports fans.
— Read on www.thedrum.com/news/2018/09/05/inside-the-mlss-strategy-become-the-sport-the-new-north-america