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commercial MLS Sponsorship

Additional sponsors to be allowed on MLS team kits

League reacts in attempt to offset financial losses as a result of the COVID-19 pandemic. MIAMI, Fla. — (24 June 2020) Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic. According to the Washington […]

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LaLiga

Real Betis shirt sponsorship

Exchanges Green Earth for easyMarkets as shirt sponsor MIAMI, Fla. — (17 June 2020) As any follower of La Liga might have observed, Real Betis Balompié began a new sponsorship this season with easyMarkets. The company replaced the environmentally-friendly cryptocurrency company Green Earth as the shirt sponsor. The three-year sponsorship agreement was entered into in August […]

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clubs commercial Russo Law And Soccer Briefs Sponsorship

Sponsorship Look Back: AS Roma’s three-year sponsorship deal with Qatar Airways

DOHA- In April 2018, Serie A club Associazione Sportiva Roma entered into a three-year sponsorship agreement with Qatar Airways. It was described by the football club as “the largest the club has ever signed” though the actual financials were not made public. However, the agreement with Qatar Airways was reportedly worth €40M ($48.8M) for three seasons, […]

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Inter Miami Hoy

A Major Sponsor for Inter?

MIAMI, Fla. (January 20, 2020) — Today, the Inter Miami digital team was busy releasing many photos of the squad assembled for the first day of preseason training at Barry University in Miami. While fans are focused on the start of preseason camp, The Athletic (UK edition) is reporting that Inter Miami and David Beckham […]

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Inter Miami Hoy

Inter Miami linked with major sponsorship

MIAMI, Fla. (January 20, 2020) — BREAKING: Inter Miami is currently the only club in MLS without a shirt sponsor for the 2020 campaign but the lack of a sponsor is likely to end very soon. Sources expect a major agreement to be announced in the next few days. Read more about this over on […]

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Around MLS commercial Inter Miami Hoy

Inter Miami’s players have unique hydration needs. Fortunately they now have an official sports drink.

MIAMI, Fla (January 15, 2020) — BODYARMOR Sports Drink today announced a multi-year partnership with Inter Miami CF, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. Details about this new agreement can be found on Inter Miami Hoy by clicking on the link below or by going to […]

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commercial contracts LaLiga Sponsorship

RCD Mallorca and Konami Announce Partnership

The agreement will see the gaming conglomerate, famous for the Pro Evolution Soccer (PES) video game series, sponsor the team for the remainder of the season PALMA DE MALLORCA (December 21, 2019) — Real Club Deportivo Mallorca, the oldest football club in the Balearic Islands, has announced that a sponsorship agreement was signed with Konami […]

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commercial legal Sponsorship

Court Sides With Liverpool In Lawsuit Over Kit Supply Contract

Nike will be new kit supplier beginning with the 2020/21 season. Liverpool join Chelsea and Tottenham as top tier EPL clubs with Nike kits MIAMI, Fla. (October 28, 2019) — Liverpool FC have won a legal battle with Boston (MA)-based New Balance in the London Commercial Court and are now free to sign a new […]

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Around MLS Club Internacional de Fútbol Miami commercial

Inter Miami CF Select Heineken As Top Draught Pick; Announce Multiyear Sponsorship

Dutch brewing giant continues to invest in soccer and now has sponsorship agreements with 11 MLS clubs in addition to league-wide deal. Club Internacional de Fútbol is positioned to become the first global team of Major League Soccer. “We are proud to welcome Heineken as the founding partner of our growing Inter Miami CF family […]

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commercial Vuelta de La Liga

Real Madrid CF Will Not Seek Naming Rights For Estadio Bernabéu

Club will not seek naming rights partner for the revitalization of the Bernabéu Stadium; Has “great opportunities” in business without changing the name of the stadium. Miami, Fla. (Thursday, July 25, 2019) – Kenneth Russo What’s in a name? In the case of a famous one, a reason not to alter it. One of the […]

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Around MLS commercial

Major League Soccer Enacts Changes To Sponsorship Guidelines To Allow Gaming And Alcohol Sponsors.

By Kenneth Russo, June 26, 2019 – In a major policy shift, Major League Soccer enacted changes to its commercial sponsorship guidelines. Under the changes adopted, the 26 clubs will be allowed to contract for shirt and stadium naming rights sponsorships with sports betting and liquor companies. Both of these types of entities can now […]

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soccer

Inter Miami CF Enters Into Agreement with KIN

KIN Partners will be the exclusive sponsorship sales representation agency. Miami, FL (Tuesday, February 5, 2019) by Kenneth Russo – Club Internacional de Fútbol Miami (“Inter Miami CF”) continues to make impressive steps in its development, now with slightly more than one year before it kicks off play in North America’s Major League Soccer. The […]

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Around MLS

Training Gear Sponsorships Working Out for MLS

Since 2014, clubs are allowed to unbundle kit and training gear sponsorships.

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Around MLS soccer

New Source of Revenue Coming to MLS in 2020

MLS mirroring the trend in other leagues around the world. Miami, FL (Wednesday, January 23, 2019) by Kenneth Russo – Major European leagues have it. The trend has been adopted in North America by the NBA. And now, your local Major League Soccer club will have a new look with the 2020 season. In an […]